Brandwave

How popular isHiBob in search?

In September 2026, there were an estimated 860 branded searches for HiBob in United States which is down 9.5% over the last 12 months. HiBob holds 0.21% estimated Share of Search among United States HR and payroll software for small and midsize businesses and is ranked 7th of 7 competitors for search popularity.

Share of Search, September 2026
  1. RUN Powered by ADP78.5%
  2. Gusto9.6%
  3. BambooHR8.7%
  4. Rippling1.9%
  5. Paychex0.59%
  6. Justworks0.53%
  7. HiBob0.21%
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Which HR and payroll software for small and midsize businesses compete with HiBob?

HiBob against HR and payroll software for small and midsize businesses in United States, by month

Share of Search by month for RUN Powered by ADP, Gusto, BambooHR, HiBob. The figures are in the table below the chart.

View monthly share of search table
MonthRUN Powered by ADPGustoBambooHRRipplingPaychexJustworksHiBob
Oct 202575%11.2%9.8%1.9%1.4%0.51%0.22%
Nov 202577.3%11.1%8.3%1.7%0.89%0.5%0.2%
Dec 202580.1%10%7%1.7%0.68%0.37%0.14%
Jan 202675.5%13%8.2%1.9%0.75%0.43%0.17%
Feb 202673.7%14.5%8.2%2.1%0.89%0.46%0.2%
Mar 202673%15.2%8%2.2%0.9%0.48%0.23%
Apr 202672.8%15%8.3%2.2%0.95%0.48%0.23%
May 202674.3%14%8.3%2.1%0.61%0.55%0.2%
Jun 202675.3%13.3%8.2%1.9%0.55%0.52%0.2%
Jul 202676.5%11.5%8.8%1.9%0.59%0.56%0.19%
Aug 202676%10.8%10.2%1.7%0.57%0.53%0.18%
Sep 202678.5%9.6%8.7%1.9%0.59%0.53%0.21%

  1. 1.RUN Powered by ADP

    78.5%

    Held 1st. 327K estimated branded searches, +0.06% vs prior month. Share +2.5 points.

  2. 2.Gusto

    9.6%

    Held 2nd. 39.9K estimated branded searches, -13.9% vs prior month. Share -1.2 points.

  3. 3.BambooHR

    8.7%

    Held 3rd. 36.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  4. 4.Rippling

    1.9%

    Held 4th. 8.1K estimated branded searches, +8.9% vs prior month. Share +0.2 points.

  5. 5.Paychex

    0.59%

    Held 5th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Justworks

    0.53%

    Held 6th. 2.2K estimated branded searches, -3.9% vs prior month. Share 0 points.

  7. 7.HiBob

    0.21%

    Held 7th. 860 estimated branded searches, +11.7% vs prior month. Share 0 points.

Compare search popularity between HiBob and its closest rivals

Every comparison with HiBob

How has branded search demand for HiBob changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HiBob in United States fell from 950 to 860.
  • Across the 12 months ending September 2026, HiBob’s estimated Share of Search among HR and payroll software for small and midsize businesses in United States held steady, from 0.22% to 0.21%.

How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026?

  1. In September 2026, RUN Powered by ADP gained estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 76% to 78.5%.

  2. In September 2026, BambooHR lost estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 10.2% to 8.7%.

  3. In September 2026, Gusto lost estimated Share of Search among HR and payroll software for small and midsize businesses in United States, from 10.8% to 9.6%.

  4. Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.

How is HiBob measured?

Brandwave collects information about searches that people make online using HiBob’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • bob hr
  • hibob app
  • hibob company
  • hibob demo
  • hibob hr
  • hibob hr software
  • hibob hr system
  • hibob hris
  • hibob integrations
  • hibob onboarding
  • hibob payroll
  • hibob performance management
  • hibob platform

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How the Brand Demand Index is measured

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