Brandwave

BambooHR vs OnPay:Which is more popular?

In September 2026, BambooHR had more branded searches than OnPay among HR and payroll software for small and midsize businesses in the United States. BambooHR had about 36,100 branded searches, while OnPay had 23,500. BambooHR made up 10.7% of all HR and payroll software for small and midsize business searches we track, and OnPay accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about HR and payroll software for small and midsize businesses, OnPay appeared in three of the five answers and BambooHR in none.

Among HR and payroll software for small and midsize businesses in the United States in September 2026

Who do people search for more?

BambooHR, about 53% more searches than OnPay

BambooHR 36.1K searchesOnPay 23.5K searches

Who does AI mention more?

OnPay, mentioned in 3 of 5 answers, BambooHR in 0

OnPay in 3 of 5BambooHR in 0 of 5

Who does AI recommend more?

OnPay, the only one of the two named

OnPay first in 3BambooHR never named

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Top HR and payroll software for small and midsize businesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OnPay was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. BambooHR did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gusto1st
  2. QuickBooks Payroll2nd
  3. Rippling3rd
  4. Patriot Software4th
  5. OnPay5th
  6. RUN Powered by ADP6th
  7. Paychex7th
  8. Justworks8th
  9. BambooHR–
  10. HiBob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QuickBooks Payroll4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnPay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RUN Powered by ADP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patriot Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paychex2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Justworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BambooHR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR and payroll software for small and midsize businesses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is BambooHR or OnPay more popular in search?

This chart shows how often people search Google for BambooHR and OnPay by name. Each line represents a brand's share of searches for all ten HR and payroll software for small and midsize businesses we track, month by month, from searches in United States.

BambooHR and OnPay among HR and payroll software for small and midsize businesses in the United States, by month

Share of searches by month for BambooHR, OnPay. The figures are in the table below the chart.

View monthly share of searches table
MonthRUN Powered by ADPGustoBambooHRPatriot SoftwareOnPayQuickBooks PayrollRipplingPaychexJustworksHiBob
Oct 202550.4%13.7%12.1%6%6.6%6.2%2.3%1.8%0.63%0.27%
Nov 202553.6%14.1%10.5%5.2%6.9%5.4%2.1%1.1%0.63%0.26%
Dec 202555.6%12.6%8.9%6.3%7.3%5.6%2.2%0.86%0.46%0.18%
Jan 202651.1%16%10%7%6.7%5.1%2.4%0.92%0.52%0.21%
Feb 202649.5%17.7%10%6.8%6.5%5%2.6%1.1%0.56%0.24%
Mar 202649%18.1%9.5%7.2%6%5.7%2.7%1.1%0.57%0.27%
Apr 202647.8%18%10%7.4%6.3%5.9%2.6%1.1%0.58%0.27%
May 202649.2%16.9%10.1%7.2%6.5%6.1%2.5%0.73%0.66%0.24%
Jun 202651.7%16.2%10.1%6.7%6.5%4.9%2.4%0.67%0.64%0.24%
Jul 202651.8%14%10.7%6.9%6.6%6.2%2.3%0.72%0.69%0.24%
Aug 202651%13.2%12.6%6.5%6.7%6.3%2.1%0.7%0.65%0.22%
Sep 202653%11.8%10.7%8.3%6.9%5.4%2.4%0.73%0.65%0.25%

How has the BambooHR and OnPay comparison changed over the last 12 months?

3 findings

How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026?

2 changes

  1. In September 2026, Patriot Software overtook OnPay to rank 4th among HR and payroll software for small and midsize businesses in the United States, with 8.3% of the searches.

  2. In September 2026, BambooHR lost share of searches among HR and payroll software for small and midsize businesses in the United States, from 12.6% to 10.7%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using BambooHR’s and OnPay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BambooHR

15 branded search terms

  • bamboo hr
  • bamboo hr app
  • bamboo hr payroll
  • bamboo hr software
  • bamboo hr system
  • bamboohr app
  • bamboohr applicant tracking
  • bamboohr applicant tracking system
  • bamboohr hris
  • bamboohr integrations
  • bamboohr payroll
  • bamboohr performance management
  • bamboohrcom
  • hris bamboo
  • performance management bamboohr

OnPay

2 branded search terms

  • onpay
  • onpay payroll

How the Brand Demand Index is measured

Other head-to-heads among HR and payroll software for small and midsize businesses

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