Cleo vs EarnIn:Which is more popular in the United States?
In October 2026, EarnIn had more branded searches than Cleo among cash advance apps in the United States. EarnIn had about 90,500 branded searches, while Cleo had 12,100. EarnIn made up 23% of all cash advance app searches we track, and Cleo accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about cash advance apps, EarnIn appeared in all five answers and Cleo in none.
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Top cash advance apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EarnIn appeared in all five answers. Cleo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cash advance apps
5 answers
Asked ChatGPT
“What's the best cash advance app?”
Asked ChatGPT
“Which apps let you borrow money before payday?”
Asked ChatGPT
“What's the best app for a small cash advance with no credit check?”
Searched Google, AI Overview
“cash advance apps”
Searched Google, AI Overview
“best cash advance apps”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Cleo or EarnIn more popular in search?
This chart shows how often people search Google for Cleo and EarnIn by name. Each line represents a brand's share of searches for all nine cash advance apps we track, month by month, from searches in United States.
Share of searches by month for EarnIn, Cleo. The figures are in the table below the chart.
View monthly share of searches table
| Month | MoneyLion | EarnIn | Brigit | Klover | Dave | FloatMe | Albert | Chime | Cleo |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.9% | 21.2% | 17.3% | 11.6% | 6.4% | 7.8% | 4.2% | 2.2% | 3.5% |
| Dec 2025 | 29.7% | 24.5% | 13.4% | 10.9% | 6% | 6% | 4% | 2.2% | 3.3% |
| Jan 2026 | 29% | 23.8% | 15.9% | 10.7% | 5.8% | 4.8% | 3.9% | 2.2% | 3.9% |
| Feb 2026 | 31% | 20.7% | 13.9% | 11.3% | 6.2% | 6.2% | 4.1% | 2.3% | 4.1% |
| Mar 2026 | 33.1% | 22.3% | 12.2% | 12.2% | 5.4% | 5.4% | 3.6% | 2% | 3.6% |
| Apr 2026 | 27.7% | 22.6% | 15.1% | 12.4% | 6.8% | 5.5% | 3.7% | 2.5% | 3.7% |
| May 2026 | 28.2% | 23.2% | 15.5% | 12.7% | 5.7% | 4.6% | 3.8% | 2.3% | 3.8% |
| Jun 2026 | 28.8% | 23.7% | 15.8% | 10.6% | 5.8% | 4.7% | 3.2% | 2.7% | 4.7% |
| Jul 2026 | 26.3% | 21.7% | 17.7% | 11.8% | 6.5% | 5.3% | 3.5% | 2.8% | 4.3% |
| Aug 2026 | 25.3% | 25.3% | 17% | 11.4% | 6.2% | 5.1% | 2.8% | 2.7% | 4.2% |
| Sep 2026 | 28.2% | 23.2% | 15.5% | 12.7% | 5.7% | 5.7% | 2.5% | 2.8% | 3.8% |
| Oct 2026 | 27.9% | 23% | 15.3% | 12.6% | 5.6% | 5.6% | 3.8% | 3.2% | 3.1% |
How has branded search for Cleo and EarnIn changed in the United States over the last 12 months?
3 findings
- EarnIn was ahead of Cleo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Cleo’s share of searches among cash advance apps in the United States moved from 3.5% to 3.1%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending October 2026, EarnIn’s share of searches among cash advance apps in the United States moved from 21.2% to 23%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for United States cash advance apps in October 2026?
3 changes
In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches.
In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%.
Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.
How are Cleo’s and EarnIn’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cleo’s and EarnIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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