Brandwave

How popular isCleo?

In October 2026, people searched for Cleo by name about 12,100 times in the United States, about the same as the previous year. These searches made up 3.1% of all United States cash advance app searches, placing Cleo ninth out of nine apps. When we asked both ChatGPT and Google AI Overviews about cash advance apps, Cleo did not appear in any of the answers.

Search and AI answers in October 2026

Cleo is the ninth most searched of 9 competitors and not named in the AI answers we collected.

  1. MoneyLionShare of searches 27.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. EarnInShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BrigitShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. KloverShare of searches 12.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CleoShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

Cleo website (opens in a new tab)

Follow Cleo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cash advance apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cleo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EarnIn1st
  2. Chime2nd
  3. Dave3rd
  4. MoneyLion4th
  5. Brigit5th
  6. Klover–
  7. FloatMe–
  8. Albert–
  9. Cleo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cash advance apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

How often do people search for Cleo compared with other United States cash advance apps?

Cleo against cash advance apps in the United States, by month

Share of searches by month for MoneyLion, EarnIn, Brigit, Klover, Dave, FloatMe, Albert, Chime, Cleo. The figures are in the table below the chart.

View monthly share of searches table
MonthMoneyLionEarnInBrigitKloverDaveFloatMeAlbertChimeCleo
Nov 202525.9%21.2%17.3%11.6%6.4%7.8%4.2%2.2%3.5%
Dec 202529.7%24.5%13.4%10.9%6%6%4%2.2%3.3%
Jan 202629%23.8%15.9%10.7%5.8%4.8%3.9%2.2%3.9%
Feb 202631%20.7%13.9%11.3%6.2%6.2%4.1%2.3%4.1%
Mar 202633.1%22.3%12.2%12.2%5.4%5.4%3.6%2%3.6%
Apr 202627.7%22.6%15.1%12.4%6.8%5.5%3.7%2.5%3.7%
May 202628.2%23.2%15.5%12.7%5.7%4.6%3.8%2.3%3.8%
Jun 202628.8%23.7%15.8%10.6%5.8%4.7%3.2%2.7%4.7%
Jul 202626.3%21.7%17.7%11.8%6.5%5.3%3.5%2.8%4.3%
Aug 202625.3%25.3%17%11.4%6.2%5.1%2.8%2.7%4.2%
Sep 202628.2%23.2%15.5%12.7%5.7%5.7%2.5%2.8%3.8%
Oct 202627.9%23%15.3%12.6%5.6%5.6%3.8%3.2%3.1%

  1. 1.MoneyLion

    27.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.EarnIn

    23%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Brigit

    15.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Klover

    12.6%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Dave

    5.6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.FloatMe

    5.6%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Albert

    3.8%

    Moved from 9th to 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.2 points.

  8. 8.Chime

    3.2%

    Held 8th. 12.5K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

  9. 9.Cleo

    3.1%

    Moved from 7th to 9th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

Compare popularity between Cleo and its closest rivals

Every comparison with Cleo

8 comparisons

How has branded search demand for Cleo changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Cleo in the United States held steady at 12.1K.
  • Across the 12 months ending October 2026, Cleo’s share of searches among cash advance apps in the United States peaked at 4.7% in June 2026 and was lowest at 3.1% in October 2026.
  • Across the 12 months ending October 2026, Cleo fell from 8th to 9th among cash advance apps in the United States.

How did search popularity change for United States cash advance apps in October 2026?

6 changes

  1. In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches.

  2. In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%.

  3. Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026.

  4. Dave’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 6.5% to 5.6% in October 2026.

  5. Estimated monthly branded searches for Chime in the United States rose 60.3% over 12 measured months, from 7.8K to 12.5K in October 2026.

  6. Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.

How are Cleo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cleo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cleo app

Do you work for Cleo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cleo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free