Brandwave

How popular isChime?

In October 2026, people searched for Chime by name about 270,000 times in the United States, a 27.6% increase from the previous year. These searches made up 3.2% of all United States cash advance app searches, placing Chime eighth out of nine apps. When we asked both ChatGPT and Google AI Overviews about cash advance apps, Chime appeared in all answers and was the second most recommended of the nine.

Search and AI answers in October 2026

Chime is the eighth most searched of 9 competitors and the second most recommended in the AI answers we collected.

  1. MoneyLionShare of searches 27.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. EarnInShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BrigitShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. KloverShare of searches 12.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ChimeShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top cash advance apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chime appeared in all five answers. Chime is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EarnIn1st
  2. Chime2nd
  3. Dave3rd
  4. MoneyLion4th
  5. Brigit5th
  6. Klover–
  7. FloatMe–
  8. Albert–
  9. Cleo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cash advance apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

How often do people search for Chime compared with other United States cash advance apps?

Chime against cash advance apps in the United States, by month

Share of searches by month for MoneyLion, EarnIn, Brigit, Klover, Dave, FloatMe, Albert, Chime, Cleo. The figures are in the table below the chart.

View monthly share of searches table
MonthMoneyLionEarnInBrigitKloverDaveFloatMeAlbertChimeCleo
Nov 202525.9%21.2%17.3%11.6%6.4%7.8%4.2%2.2%3.5%
Dec 202529.7%24.5%13.4%10.9%6%6%4%2.2%3.3%
Jan 202629%23.8%15.9%10.7%5.8%4.8%3.9%2.2%3.9%
Feb 202631%20.7%13.9%11.3%6.2%6.2%4.1%2.3%4.1%
Mar 202633.1%22.3%12.2%12.2%5.4%5.4%3.6%2%3.6%
Apr 202627.7%22.6%15.1%12.4%6.8%5.5%3.7%2.5%3.7%
May 202628.2%23.2%15.5%12.7%5.7%4.6%3.8%2.3%3.8%
Jun 202628.8%23.7%15.8%10.6%5.8%4.7%3.2%2.7%4.7%
Jul 202626.3%21.7%17.7%11.8%6.5%5.3%3.5%2.8%4.3%
Aug 202625.3%25.3%17%11.4%6.2%5.1%2.8%2.7%4.2%
Sep 202628.2%23.2%15.5%12.7%5.7%5.7%2.5%2.8%3.8%
Oct 202627.9%23%15.3%12.6%5.6%5.6%3.8%3.2%3.1%

  1. 1.MoneyLion

    27.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.EarnIn

    23%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Brigit

    15.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Klover

    12.6%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Dave

    5.6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.FloatMe

    5.6%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Albert

    3.8%

    Moved from 9th to 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.2 points.

  8. 8.Chime

    3.2%

    Held 8th. 12.5K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

  9. 9.Cleo

    3.1%

    Moved from 7th to 9th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

Compare popularity between Chime and its closest rivals

Every comparison with Chime

18 comparisons

How has branded search demand for Chime changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Chime in the United States rose from 211K to 270K.
  • Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States increased from 2.2% to 3.2%.
  • Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States peaked at 3.2% in October 2026 and was lowest at 2% in March 2026.
  • Across the 12 months ending October 2026, Chime rose from 9th to 8th among cash advance apps in the United States.

How did search popularity change for United States cash advance apps in October 2026?

6 changes

  1. In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches.

  2. In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%.

  3. Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026.

  4. Dave’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 6.5% to 5.6% in October 2026.

  5. Estimated monthly branded searches for Chime in the United States rose 60.3% over 12 measured months, from 7.8K to 12.5K in October 2026.

  6. Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.

How are Chime’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Chime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chime bank
  • chime credit builder
  • chime login
  • chime mypay
  • chime spotme

Do you work for Chime? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Chime compete?

Chime is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online banks2nd of 824.6%Show ranking
Cash advance apps8th of 93.2%Shown above
Credit builder apps4th of 56.6%Show ranking
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Is Chime your brand?

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