Chime vs Grow Credit:Which is more popular in the United States?
In October 2026, Chime had more branded searches than Grow Credit among credit builder apps in the United States. Chime had about 6,600 branded searches, while Grow Credit had 1,000. Chime made up 6.6% of all credit builder app searches we track, and Grow Credit accounted for 1%. When we asked ChatGPT and Google AI Overviews about credit builder apps, Chime and Grow Credit each appeared in one of the five answers. Chime and Grow Credit were each mentioned first in one of the two answers that named either.
Who do people search for more?
Chime, about 7 searches for every 1 for Grow Credit
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top credit builder apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chime was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Grow Credit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chime and Grow Credit were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kikoff1st
Self2nd- Chime3rd
Grow Credit4th
Credit Strong–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kikoff3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Self2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chime1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grow Credit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Credit Strong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit builder apps
5 answers
Asked ChatGPT
“What's the best way to build credit from scratch?”
Asked ChatGPT
“What's the best credit builder app?”
Asked ChatGPT
“How can I raise my credit score quickly?”
Searched Google, AI Overview
“credit builder”
Searched Google, AI Overview
“best credit builder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Chime or Grow Credit more popular in search?
This chart shows how often people search Google for Chime and Grow Credit by name. Each line represents a brand's share of searches for all five credit builder apps we track, month by month, from searches in United States.
Share of searches by month for Chime, Grow Credit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kikoff | Credit Strong | Self | Chime | Grow Credit |
|---|---|---|---|---|---|
| Nov 2025 | 48.5% | 32.5% | 11.9% | 5.3% | 1.9% |
| Dec 2025 | 47.4% | 31.7% | 14.2% | 5.2% | 1.5% |
| Jan 2026 | 47.4% | 31.7% | 14.2% | 5.2% | 1.5% |
| Feb 2026 | 47.6% | 31.8% | 14.2% | 5.2% | 1.2% |
| Mar 2026 | 44.3% | 36.2% | 13.2% | 4.8% | 1.4% |
| Apr 2026 | 52.9% | 28.9% | 12.9% | 3.8% | 1.4% |
| May 2026 | 52.6% | 28.8% | 12.9% | 4.7% | 1.1% |
| Jun 2026 | 56.1% | 25.1% | 13.7% | 4.1% | 0.93% |
| Jul 2026 | 57.6% | 25.8% | 11.5% | 4.2% | 0.95% |
| Aug 2026 | 54.3% | 29.7% | 10.9% | 3.9% | 1.2% |
| Sep 2026 | 49.5% | 33.1% | 12.1% | 4.4% | 1% |
| Oct 2026 | 49.5% | 33.1% | 9.9% | 6.6% | 1% |
How has branded search for Chime and Grow Credit changed in the United States over the last 12 months?
3 findings
- Chime was ahead of Grow Credit in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Chime’s share of searches among credit builder apps in the United States moved from 5.3% to 6.6%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending October 2026, Grow Credit’s share of searches among credit builder apps in the United States moved from 1.9% to 1%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for United States credit builder apps in October 2026?
2 changes
In October 2026, Chime gained share of searches among credit builder apps in the United States, from 4.4% to 6.6%.
Estimated monthly branded searches for Grow Credit in the United States fell 47.4% over 12 measured months, from 1.9K to 1K in October 2026.
How are Chime’s and Grow Credit’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chime’s and Grow Credit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chime
1 branded search term
- chime credit builder
Grow Credit
1 branded search term
- grow credit
Other head-to-heads among credit builder apps
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