Cash advance apps in the United States:Which are most popular?

Name: Cash advance apps in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, MoneyLion was the most searched cash advance app in the United States, accounting for 27.9% of all searches among the nine apps tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, EarnIn and Chime showed up in every answer. EarnIn was recommended most often, coming first in three out of five responses.

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Top cash advance apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, EarnIn and Chime appeared every time. EarnIn was recommended most often, coming first in three out of five answers. Chime was second, and Dave was third. Klover, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
EarnIn	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Chime	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
MoneyLion	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Dave	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Brigit	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Klover	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
FloatMe	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Albert	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cleo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cash advance apps

5 answers

Asked ChatGPT
“What's the best cash advance app?”
1. 1Chime
2. 2EarnIn
3. 3Dave
4. 4MoneyLion
Asked ChatGPT
“Which apps let you borrow money before payday?”
1. 1EarnIn
2. 2Dave
3. 3Brigit
4. 4MoneyLion
5. 5Chime
Asked ChatGPT
“What's the best app for a small cash advance with no credit check?”
1. 1EarnIn
2. 2Dave
3. 3Chime
Searched Google, AI Overview
“cash advance apps”
1. 1Chime
2. 2EarnIn
3. 3Dave
4. 4Brigit
5. 5MoneyLion
Searched Google, AI Overview
“best cash advance apps”
1. 1EarnIn
2. 2MoneyLion
3. 3Chime
4. 4Brigit

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which cash advance apps do people search for most?

This chart shows how often people search Google for each cash advance app by name. Each line represents a brand's share of searches for all nine cash advance apps we track, month by month, from searches in United States.

Share of searches among cash advance apps in the United States, by month

Month	MoneyLion	EarnIn	Brigit	Klover	Dave	FloatMe	Albert	Chime	Cleo
Nov 2025	25.9%	21.2%	17.3%	11.6%	6.4%	7.8%	4.2%	2.2%	3.5%
Dec 2025	29.7%	24.5%	13.4%	10.9%	6%	6%	4%	2.2%	3.3%
Jan 2026	29%	23.8%	15.9%	10.7%	5.8%	4.8%	3.9%	2.2%	3.9%
Feb 2026	31%	20.7%	13.9%	11.3%	6.2%	6.2%	4.1%	2.3%	4.1%
Mar 2026	33.1%	22.3%	12.2%	12.2%	5.4%	5.4%	3.6%	2%	3.6%
Apr 2026	27.7%	22.6%	15.1%	12.4%	6.8%	5.5%	3.7%	2.5%	3.7%
May 2026	28.2%	23.2%	15.5%	12.7%	5.7%	4.6%	3.8%	2.3%	3.8%
Jun 2026	28.8%	23.7%	15.8%	10.6%	5.8%	4.7%	3.2%	2.7%	4.7%
Jul 2026	26.3%	21.7%	17.7%	11.8%	6.5%	5.3%	3.5%	2.8%	4.3%
Aug 2026	25.3%	25.3%	17%	11.4%	6.2%	5.1%	2.8%	2.7%	4.2%
Sep 2026	28.2%	23.2%	15.5%	12.7%	5.7%	5.7%	2.5%	2.8%	3.8%
Oct 2026	27.9%	23%	15.3%	12.6%	5.6%	5.6%	3.8%	3.2%	3.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	MoneyLion	27.9%	110K	0%	-0.3 points
2, held 2nd	EarnIn	23%	90.5K	0%	-0.2 points
3, held 3rd	Brigit	15.3%	60.5K	0%	-0.1 points
4, held 4th	Klover	12.6%	49.5K	0%	-0.1 points
5, held 5th	Dave	5.6%	22.2K	0%	-0.1 points
6, held 6th	FloatMe	5.6%	22.2K	0%	-0.1 points
7, moved from 9th to 7th	Albert	3.8%	14.8K	+49.5%	+1.2 pointsmoved from 9th to 7th
8, held 8th	Chime	3.2%	12.5K	+13.6%	+0.4 points
9, moved from 7th to 9th	Cleo	3.1%	12.1K	-18.2%	-0.7 pointsmoved from 7th to 9th

1.MoneyLion
27.9%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.EarnIn
23%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Brigit
15.3%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Klover
12.6%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Dave
5.6%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.FloatMe
5.6%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Albert
3.8%
Moved from 9th to 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.2 points.
8.Chime
3.2%
Held 8th. 12.5K estimated branded searches, +13.6% vs prior month. Share +0.4 points.
9.Cleo
3.1%
Moved from 7th to 9th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

Which brand is most popular in search among cash advance apps in the United States?

9 brands

In October 2026, MoneyLion was the most searched among cash advance apps in the United States, with an estimated 110K branded searches, 27.9% of all searches for the nine tracked by the Brandwave Brand Demand Index. EarnIn is in 2nd place, 4.9 percentage points behind at 23%.

United States cash advance apps, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
MoneyLion	25.9% → 27.9%	33.1%Mar 2026	25.3%Aug 2026	1st
EarnIn	21.2% → 23%	25.3%Aug 2026	20.7%Feb 2026	2nd
Brigit	17.3% → 15.3%	17.7%Jul 2026	12.2%Mar 2026	3rd
Klover	11.6% → 12.6%	12.7%May 2026	10.6%Jun 2026	4th
Dave	6.4% → 5.6%	6.8%Apr 2026	5.4%Mar 2026	6th → 5th
FloatMe	7.8% → 5.6%	7.8%Nov 2025	4.6%May 2026	5th → 6th
Albert	4.2% → 3.8%	4.2%Nov 2025	2.5%Sep 2026	7th
Chime	2.2% → 3.2%	3.2%Oct 2026	2%Mar 2026	9th → 8th
Cleo	3.5% → 3.1%	4.7%Jun 2026	3.1%Oct 2026	8th → 9th

Each finding as a sentence

Across the 12 months ending October 2026, MoneyLion’s share of searches among cash advance apps in the United States increased from 25.9% to 27.9%.
Across the 12 months ending October 2026, EarnIn’s share of searches among cash advance apps in the United States increased from 21.2% to 23%.
Across the 12 months ending October 2026, Brigit’s share of searches among cash advance apps in the United States decreased from 17.3% to 15.3%.
Across the 12 months ending October 2026, Klover’s share of searches among cash advance apps in the United States increased from 11.6% to 12.6%.
Across the 12 months ending October 2026, Dave’s share of searches among cash advance apps in the United States decreased from 6.4% to 5.6%.
Across the 12 months ending October 2026, FloatMe’s share of searches among cash advance apps in the United States decreased from 7.8% to 5.6%.
Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States increased from 2.2% to 3.2%.
Across the 12 months ending October 2026, MoneyLion’s share of searches among cash advance apps in the United States peaked at 33.1% in March 2026 and was lowest at 25.3% in August 2026.
Across the 12 months ending October 2026, EarnIn’s share of searches among cash advance apps in the United States peaked at 25.3% in August 2026 and was lowest at 20.7% in February 2026.
Across the 12 months ending October 2026, Brigit’s share of searches among cash advance apps in the United States peaked at 17.7% in July 2026 and was lowest at 12.2% in March 2026.
Across the 12 months ending October 2026, Klover’s share of searches among cash advance apps in the United States peaked at 12.7% in May 2026 and was lowest at 10.6% in June 2026.
Across the 12 months ending October 2026, Dave’s share of searches among cash advance apps in the United States peaked at 6.8% in April 2026 and was lowest at 5.4% in March 2026.
Across the 12 months ending October 2026, FloatMe’s share of searches among cash advance apps in the United States peaked at 7.8% in November 2025 and was lowest at 4.6% in May 2026.
Across the 12 months ending October 2026, Albert’s share of searches among cash advance apps in the United States peaked at 4.2% in November 2025 and was lowest at 2.5% in September 2026.
Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States peaked at 3.2% in October 2026 and was lowest at 2% in March 2026.
Across the 12 months ending October 2026, Cleo’s share of searches among cash advance apps in the United States peaked at 4.7% in June 2026 and was lowest at 3.1% in October 2026.
Across the 12 months ending October 2026, Dave rose from 6th to 5th among cash advance apps in the United States.
Across the 12 months ending October 2026, FloatMe fell from 5th to 6th among cash advance apps in the United States.
Across the 12 months ending October 2026, Chime rose from 9th to 8th among cash advance apps in the United States.
Across the 12 months ending October 2026, Cleo fell from 8th to 9th among cash advance apps in the United States.
Across the 12 months ending October 2026, Albert held steady: its share of searches among cash advance apps in the United States moved less than 0.5 percentage points.

How did search popularity change for United States cash advance apps in October 2026?

8 changes

In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches.
In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%.
Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026.
Dave’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 6.5% to 5.6% in October 2026.
Estimated monthly branded searches for Chime in the United States rose 60.3% over 12 measured months, from 7.8K to 12.5K in October 2026.
Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.
Estimated monthly branded searches for Klover in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in October 2026.
Estimated monthly branded searches for MoneyLion in the United States rose 21.5% over 12 measured months, from 90.5K to 110K in October 2026.

How are branded searches counted for cash advance apps?

10 search terms

Each brand's share of searches among cash advance apps comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.