Brandwave

Albert vs Chime:Which is more popular in the United States?

In October 2026, Albert had more branded searches than Chime among cash advance apps in the United States. Albert had about 14,800 branded searches, while Chime had 12,500. Albert made up 3.8% of all cash advance app searches we track, and Chime accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about cash advance apps, Chime appeared in all five answers and Albert in none.

Among cash advance apps in the United States in October 2026

Who do people search for more?

Albert, about 18% more searches than Chime

Albert 14.8K searchesChime 12.5K searches

Who does AI mention more?

Chime, mentioned in every answer we collected

Chime in 5 of 5Albert in 0 of 5

Who does AI recommend more?

Chime, the only one of the two named

Chime first in 5Albert never named

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Top cash advance apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chime appeared in all five answers. Albert did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EarnIn1st
  2. Chime2nd
  3. Dave3rd
  4. MoneyLion4th
  5. Brigit5th
  6. Klover–
  7. FloatMe–
  8. Albert–
  9. Cleo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cash advance apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Albert or Chime more popular in search?

This chart shows how often people search Google for Albert and Chime by name. Each line represents a brand's share of searches for all nine cash advance apps we track, month by month, from searches in United States.

Albert and Chime among cash advance apps in the United States, by month

Share of searches by month for Albert, Chime. The figures are in the table below the chart.

View monthly share of searches table
MonthMoneyLionEarnInBrigitKloverDaveFloatMeAlbertChimeCleo
Nov 202525.9%21.2%17.3%11.6%6.4%7.8%4.2%2.2%3.5%
Dec 202529.7%24.5%13.4%10.9%6%6%4%2.2%3.3%
Jan 202629%23.8%15.9%10.7%5.8%4.8%3.9%2.2%3.9%
Feb 202631%20.7%13.9%11.3%6.2%6.2%4.1%2.3%4.1%
Mar 202633.1%22.3%12.2%12.2%5.4%5.4%3.6%2%3.6%
Apr 202627.7%22.6%15.1%12.4%6.8%5.5%3.7%2.5%3.7%
May 202628.2%23.2%15.5%12.7%5.7%4.6%3.8%2.3%3.8%
Jun 202628.8%23.7%15.8%10.6%5.8%4.7%3.2%2.7%4.7%
Jul 202626.3%21.7%17.7%11.8%6.5%5.3%3.5%2.8%4.3%
Aug 202625.3%25.3%17%11.4%6.2%5.1%2.8%2.7%4.2%
Sep 202628.2%23.2%15.5%12.7%5.7%5.7%2.5%2.8%3.8%
Oct 202627.9%23%15.3%12.6%5.6%5.6%3.8%3.2%3.1%

How has branded search for Albert and Chime changed in the United States over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Chime took it in September 2026, Albert took it in October 2026.
  • Across the 12 months ending October 2026, Albert’s share of searches among cash advance apps in the United States moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending October 2026, Chime’s share of searches among cash advance apps in the United States moved from 2.2% to 3.2%, and its estimated monthly branded searches moved from 7.8K to 12.5K.

How did search popularity change for United States cash advance apps in October 2026?

2 changes
  1. In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches.

  2. Estimated monthly branded searches for Chime in the United States rose 60.3% over 12 measured months, from 7.8K to 12.5K in October 2026.

How are Albert’s and Chime’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Albert’s and Chime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Albert

1 branded search term

  • albert app

Chime

2 branded search terms

  • chime mypay
  • chime spotme

How the Brand Demand Index is measured

Other head-to-heads among cash advance apps

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