Brandwave

Klover vs MoneyLion:Which is more popular in the United States?

In October 2026, MoneyLion had more branded searches than Klover among cash advance apps in the United States. MoneyLion had about 110,000 branded searches, while Klover had 49,500. MoneyLion made up 27.9% of all cash advance app searches we track, and Klover accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about cash advance apps, MoneyLion appeared in four of the five answers and Klover in none.

Among cash advance apps in the United States in October 2026

Who do people search for more?

MoneyLion, about 2 searches for every 1 for Klover

MoneyLion 110K searchesKlover 49.5K searches

Who does AI mention more?

MoneyLion, mentioned in 4 of 5 answers, Klover in 0

MoneyLion in 4 of 5Klover in 0 of 5

Who does AI recommend more?

MoneyLion, the only one of the two named

MoneyLion first in 4Klover never named

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Top cash advance apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MoneyLion was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Klover did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EarnIn1st
  2. Chime2nd
  3. Dave3rd
  4. MoneyLion4th
  5. Brigit5th
  6. Klover–
  7. FloatMe–
  8. Albert–
  9. Cleo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cash advance apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Klover or MoneyLion more popular in search?

This chart shows how often people search Google for Klover and MoneyLion by name. Each line represents a brand's share of searches for all nine cash advance apps we track, month by month, from searches in United States.

Klover and MoneyLion among cash advance apps in the United States, by month

Share of searches by month for MoneyLion, Klover. The figures are in the table below the chart.

View monthly share of searches table
MonthMoneyLionEarnInBrigitKloverDaveFloatMeAlbertChimeCleo
Nov 202525.9%21.2%17.3%11.6%6.4%7.8%4.2%2.2%3.5%
Dec 202529.7%24.5%13.4%10.9%6%6%4%2.2%3.3%
Jan 202629%23.8%15.9%10.7%5.8%4.8%3.9%2.2%3.9%
Feb 202631%20.7%13.9%11.3%6.2%6.2%4.1%2.3%4.1%
Mar 202633.1%22.3%12.2%12.2%5.4%5.4%3.6%2%3.6%
Apr 202627.7%22.6%15.1%12.4%6.8%5.5%3.7%2.5%3.7%
May 202628.2%23.2%15.5%12.7%5.7%4.6%3.8%2.3%3.8%
Jun 202628.8%23.7%15.8%10.6%5.8%4.7%3.2%2.7%4.7%
Jul 202626.3%21.7%17.7%11.8%6.5%5.3%3.5%2.8%4.3%
Aug 202625.3%25.3%17%11.4%6.2%5.1%2.8%2.7%4.2%
Sep 202628.2%23.2%15.5%12.7%5.7%5.7%2.5%2.8%3.8%
Oct 202627.9%23%15.3%12.6%5.6%5.6%3.8%3.2%3.1%

How has branded search for Klover and MoneyLion changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States cash advance apps in October 2026?

2 changes
  1. Estimated monthly branded searches for Klover in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in October 2026.

  2. Estimated monthly branded searches for MoneyLion in the United States rose 21.5% over 12 measured months, from 90.5K to 110K in October 2026.

How are Klover’s and MoneyLion’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Klover’s and MoneyLion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klover

1 branded search term

  • klover

MoneyLion

1 branded search term

  • moneylion

How the Brand Demand Index is measured

Other head-to-heads among cash advance apps

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