Brandwave

Brigit vs EarnIn:Which is more popular in the United States?

In October 2026, EarnIn had more branded searches than Brigit among cash advance apps in the United States. EarnIn had about 90,500 branded searches, while Brigit had 60,500. EarnIn made up 23% of all cash advance app searches we track, and Brigit accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about cash advance apps, EarnIn appeared in all five answers and Brigit in three. EarnIn was mentioned before Brigit in every answer.

Among cash advance apps in the United States in October 2026

Who do people search for more?

EarnIn, about 50% more searches than Brigit

EarnIn 90.5K searchesBrigit 60.5K searches

Who does AI mention more?

EarnIn, mentioned in every answer we collected

EarnIn in 5 of 5Brigit in 3 of 5

Who does AI recommend more?

EarnIn, named ahead of Brigit in every answer

EarnIn first in 5Brigit never first

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Top cash advance apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EarnIn appeared in all five answers. Brigit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. EarnIn was listed before Brigit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EarnIn1st
  2. Chime2nd
  3. Dave3rd
  4. MoneyLion4th
  5. Brigit5th
  6. Klover–
  7. FloatMe–
  8. Albert–
  9. Cleo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cash advance apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Brigit or EarnIn more popular in search?

This chart shows how often people search Google for Brigit and EarnIn by name. Each line represents a brand's share of searches for all nine cash advance apps we track, month by month, from searches in United States.

Brigit and EarnIn among cash advance apps in the United States, by month

Share of searches by month for EarnIn, Brigit. The figures are in the table below the chart.

View monthly share of searches table
MonthMoneyLionEarnInBrigitKloverDaveFloatMeAlbertChimeCleo
Nov 202525.9%21.2%17.3%11.6%6.4%7.8%4.2%2.2%3.5%
Dec 202529.7%24.5%13.4%10.9%6%6%4%2.2%3.3%
Jan 202629%23.8%15.9%10.7%5.8%4.8%3.9%2.2%3.9%
Feb 202631%20.7%13.9%11.3%6.2%6.2%4.1%2.3%4.1%
Mar 202633.1%22.3%12.2%12.2%5.4%5.4%3.6%2%3.6%
Apr 202627.7%22.6%15.1%12.4%6.8%5.5%3.7%2.5%3.7%
May 202628.2%23.2%15.5%12.7%5.7%4.6%3.8%2.3%3.8%
Jun 202628.8%23.7%15.8%10.6%5.8%4.7%3.2%2.7%4.7%
Jul 202626.3%21.7%17.7%11.8%6.5%5.3%3.5%2.8%4.3%
Aug 202625.3%25.3%17%11.4%6.2%5.1%2.8%2.7%4.2%
Sep 202628.2%23.2%15.5%12.7%5.7%5.7%2.5%2.8%3.8%
Oct 202627.9%23%15.3%12.6%5.6%5.6%3.8%3.2%3.1%

How has branded search for Brigit and EarnIn changed in the United States over the last 12 months?

3 findings
  • EarnIn was ahead of Brigit in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Brigit’s share of searches among cash advance apps in the United States moved from 17.3% to 15.3%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending October 2026, EarnIn’s share of searches among cash advance apps in the United States moved from 21.2% to 23%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for United States cash advance apps in October 2026?

2 changes
  1. Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026.

  2. Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.

How are Brigit’s and EarnIn’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brigit’s and EarnIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brigit

1 branded search term

  • brigit

EarnIn

1 branded search term

  • earnin

How the Brand Demand Index is measured

Other head-to-heads among cash advance apps

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