Brigit vs Cleo:Which is more popular in the United States?
In October 2026, Brigit had more branded searches than Cleo among cash advance apps in the United States. Brigit had about 60,500 branded searches, while Cleo had 12,100. Brigit made up 15.3% of all cash advance app searches we track, and Cleo accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about cash advance apps, Brigit appeared in three of the five answers and Cleo in none.
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Top cash advance apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brigit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cleo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cash advance apps
5 answers
Asked ChatGPT
“What's the best cash advance app?”
Asked ChatGPT
“Which apps let you borrow money before payday?”
Asked ChatGPT
“What's the best app for a small cash advance with no credit check?”
Searched Google, AI Overview
“cash advance apps”
Searched Google, AI Overview
“best cash advance apps”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Brigit or Cleo more popular in search?
This chart shows how often people search Google for Brigit and Cleo by name. Each line represents a brand's share of searches for all nine cash advance apps we track, month by month, from searches in United States.
Share of searches by month for Brigit, Cleo. The figures are in the table below the chart.
View monthly share of searches table
| Month | MoneyLion | EarnIn | Brigit | Klover | Dave | FloatMe | Albert | Chime | Cleo |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.9% | 21.2% | 17.3% | 11.6% | 6.4% | 7.8% | 4.2% | 2.2% | 3.5% |
| Dec 2025 | 29.7% | 24.5% | 13.4% | 10.9% | 6% | 6% | 4% | 2.2% | 3.3% |
| Jan 2026 | 29% | 23.8% | 15.9% | 10.7% | 5.8% | 4.8% | 3.9% | 2.2% | 3.9% |
| Feb 2026 | 31% | 20.7% | 13.9% | 11.3% | 6.2% | 6.2% | 4.1% | 2.3% | 4.1% |
| Mar 2026 | 33.1% | 22.3% | 12.2% | 12.2% | 5.4% | 5.4% | 3.6% | 2% | 3.6% |
| Apr 2026 | 27.7% | 22.6% | 15.1% | 12.4% | 6.8% | 5.5% | 3.7% | 2.5% | 3.7% |
| May 2026 | 28.2% | 23.2% | 15.5% | 12.7% | 5.7% | 4.6% | 3.8% | 2.3% | 3.8% |
| Jun 2026 | 28.8% | 23.7% | 15.8% | 10.6% | 5.8% | 4.7% | 3.2% | 2.7% | 4.7% |
| Jul 2026 | 26.3% | 21.7% | 17.7% | 11.8% | 6.5% | 5.3% | 3.5% | 2.8% | 4.3% |
| Aug 2026 | 25.3% | 25.3% | 17% | 11.4% | 6.2% | 5.1% | 2.8% | 2.7% | 4.2% |
| Sep 2026 | 28.2% | 23.2% | 15.5% | 12.7% | 5.7% | 5.7% | 2.5% | 2.8% | 3.8% |
| Oct 2026 | 27.9% | 23% | 15.3% | 12.6% | 5.6% | 5.6% | 3.8% | 3.2% | 3.1% |
How has branded search for Brigit and Cleo changed in the United States over the last 12 months?
3 findings
- Brigit was ahead of Cleo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Brigit’s share of searches among cash advance apps in the United States moved from 17.3% to 15.3%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending October 2026, Cleo’s share of searches among cash advance apps in the United States moved from 3.5% to 3.1%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for United States cash advance apps in October 2026?
3 changes
In October 2026, Albert overtook Cleo and Chime to rank 7th among cash advance apps in the United States, with 3.8% of the searches.
In October 2026, Cleo lost share of searches among cash advance apps in the United States, from 3.8% to 3.1%.
Brigit’s share of searches among cash advance apps in the United States has lost ground for 3 months in a row, from 17.7% to 15.3% in October 2026.
How are Brigit’s and Cleo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brigit’s and Cleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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