Brandwave

Bunn vs OXO:Which is more popular?

In September 2026, Bunn had more branded searches than OXO among coffee maker brands in the United States. Bunn had about 33,100 branded searches, while OXO had 8,100. Bunn made up 2% of all coffee maker brand searches we track, and OXO accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, OXO appeared in three of the five answers and Bunn in none.

Among coffee maker brands in the United States in September 2026

Who do people search for more?

Bunn, about 4 searches for every 1 for OXO

Bunn 33.1K searchesOXO 8.1K searches

Who does AI mention more?

OXO, mentioned in 3 of 5 answers, Bunn in 0

OXO in 3 of 5Bunn in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 2Bunn never named

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bunn did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Cuisinart3rd
  4. OXO4th
  5. Nespresso5th
  6. Ninja6th
  7. Keurig7th
  8. De'Longhi8th
  9. Bunn–
  10. Jura–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee maker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Bunn or OXO more popular in search?

This chart shows how often people search Google for Bunn and OXO by name. Each line represents a brand's share of searches for all 15 coffee maker brands we track, month by month, from searches in United States.

Bunn and OXO among coffee maker brands in the United States, by month

Share of searches by month for Bunn, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoKeurigBrevilleNinjaDe'LonghiMoccamasterCuisinartBunnJuraFellowHamilton BeachMr. CoffeeOXOPhilipsSmeg
Oct 202544.6%16.3%13.3%6%4%3.9%4%2.7%1.2%0.8%0.8%0.8%0.54%0.54%0.54%
Nov 202542.6%15.7%15.7%5.8%3.8%4.8%4.7%2.1%1.2%0.95%0.63%0.63%0.42%0.52%0.42%
Dec 202538.3%17.2%14.1%7.7%5.2%4.5%5.2%2.3%1.3%1%0.85%0.85%0.46%0.57%0.46%
Jan 202638.6%17.3%14.1%7.7%5.2%4.5%5.2%2.3%1.3%0.85%0.85%0.85%0.46%0.46%0.38%
Feb 202642.3%18.9%10.4%6.9%4.7%4.7%4.7%2.1%1.1%0.93%0.93%0.76%0.62%0.51%0.42%
Mar 202642.2%18.9%10.3%6.9%4.6%4%4.6%2.5%1.4%1.1%0.93%0.93%0.51%0.51%0.41%
Apr 202644.5%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.98%0.8%0.54%0.54%0.44%
May 202644.6%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.8%0.8%0.54%0.44%0.44%
Jun 202644.2%16.2%10.8%7.2%5.9%4%4%1.8%1.5%1.2%0.97%0.79%0.53%0.43%0.43%
Jul 202639.4%17.6%11.8%7.9%5.3%4.4%4.3%2.4%1.9%1.3%1.1%1.1%0.58%0.47%0.47%
Aug 202640.4%18.1%12.1%8.1%5.4%3.9%3.6%2%2%1.1%1.1%0.89%0.49%0.49%0.49%
Sep 202641.3%15.1%12.3%10.1%5.6%3.8%3.7%2%1.7%1.1%0.91%0.91%0.5%0.5%0.5%

How has the Bunn and OXO comparison changed over the last 12 months?

3 findings
  • Bunn was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bunn’s share of searches among coffee maker brands in the United States moved from 2.7% to 2%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, OXO’s share of searches among coffee maker brands in the United States moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for United States coffee maker brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Bunn in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for OXO in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bunn’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunn

1 branded search term

  • bunn coffee maker

OXO

1 branded search term

  • oxo coffee maker

How the Brand Demand Index is measured

Other head-to-heads among coffee maker brands

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