Brandwave

btone FITNESS vs Pure Barre:Which is more popular?

In September 2026, Pure Barre had more branded searches than btone FITNESS among pilates studios in the United States. Pure Barre had about 301,000 branded searches, while btone FITNESS had 4,400. Pure Barre made up 24% of all pilates studio searches we track, and btone FITNESS accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about pilates studios, neither btone FITNESS nor Pure Barre appeared in any of the four answers.

Among pilates studios in the United States in September 2026

Who do people search for more?

Pure Barre, about 68 searches for every 1 for btone FITNESS

Pure Barre 301K searchesbtone FITNESS 4.4K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

btone FITNESS in 0 of 4Pure Barre in 0 of 4

Follow btone FITNESS vs Pure Barre and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither btone FITNESS nor Pure Barre showed up in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Club Pilates3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • [solidcore]1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JETSET Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BODYBAR Pilates1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Barre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Bar Method0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • btone FITNESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pilates studios

4 answers

  • Asked ChatGPT

    “What's the best Pilates studio chain?”

    1. 1Club Pilates
    2. 2[solidcore]
    3. 3JETSET Pilates
    4. 4BODYBAR Pilates

  • Asked ChatGPT

    “Which reformer Pilates studio is best for beginners?”

    1. 1Club Pilates

  • Asked ChatGPT

    “Where can I take Pilates classes near me?”

    1. 1Club Pilates

  • Searched Google, AI Overview

    “pilates near me”

    1. Searched Google, AI Overview

      “pilates classes near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Is btone FITNESS or Pure Barre more popular in search?

    This chart shows how often people search Google for btone FITNESS and Pure Barre by name. Each line represents a brand's share of searches for all seven pilates studios we track, month by month, from searches in United States.

    btone FITNESS and Pure Barre among pilates studios in the United States, by month

    Share of searches by month for Pure Barre, btone FITNESS. The figures are in the table below the chart.

    View monthly share of searches table
    MonthClub PilatesPure Barre[solidcore]JETSET PilatesBODYBAR PilatesThe Bar Methodbtone FITNESS
    Oct 202553.2%23.8%15.9%1.8%3.2%1.7%0.43%
    Nov 202554%19.7%19.7%1.8%2.7%1.7%0.35%
    Dec 202546.8%20.9%25.6%1.9%2.8%1.7%0.31%
    Jan 202648.8%21.8%21.8%2.4%2.9%1.9%0.32%
    Feb 202650.8%22.7%18.6%2.5%3.1%2%0.41%
    Mar 202653.2%19.5%19.5%2.6%3.2%1.7%0.35%
    Apr 202650.7%22.7%18.5%3%3%1.7%0.33%
    May 202648.4%21.7%21.7%2.9%3.6%1.3%0.39%
    Jun 202650.5%22.6%18.5%3%3.7%1.3%0.33%
    Jul 202650.9%22.8%18.6%3.1%3.1%1.2%0.41%
    Aug 202653.4%23.9%15.9%3.2%1.8%1.5%0.35%
    Sep 202653.6%24%16%3.2%1.4%1.4%0.35%

    How has the btone FITNESS and Pure Barre comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States pilates studios in September 2026?

    2 changes

    1. Pure Barre’s share of searches among pilates studios in the United States has gained ground for 3 months in a row, from 22.6% to 24% in September 2026.

    2. Estimated monthly branded searches for btone FITNESS in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using btone FITNESS’s and Pure Barre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    btone FITNESS

    1 branded search term

    • btone fitness

    Pure Barre

    1 branded search term

    • pure barre

    How the Brand Demand Index is measured

    Other head-to-heads among pilates studios

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free