Brandwave

Bluevine vs Relay:Which is more popular in the United States?

In October 2026, Relay had more branded searches than Bluevine among business bank accounts in the United States. Relay had about 26,900 branded searches, while Bluevine had 6,600. Relay made up 21.2% of all business bank account searches we track, and Bluevine accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about business bank accounts, Bluevine appeared in all four answers and Relay in three. Bluevine was mentioned before Relay in every answer.

Among business bank accounts in the United States in October 2026

Who do people search for more?

Relay, about 4 searches for every 1 for Bluevine

Relay 26.9K searchesBluevine 6.6K searches

Who does AI mention more?

Bluevine, mentioned in every answer we collected

Bluevine in 4 of 4Relay in 3 of 4

Who does AI recommend more?

Bluevine, named ahead of Relay in every answer

Bluevine first in 4Relay never first

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Top business bank accounts in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bluevine appeared in all four answers. Relay was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bluevine was listed before Relay in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Chase2nd
  3. Relay3rd
  4. American Express4th
  5. Mercury5th
  6. Wells Fargo6th
  7. Found–
  8. Novo–
  9. Lili–
  10. Bank of America–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Relay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mercury1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wells Fargo1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Found0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lili0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bank of America0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about business bank accounts

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Bluevine or Relay more popular in search?

This chart shows how often people search Google for Bluevine and Relay by name. Each line represents a brand's share of searches for all 11 business bank account brands we track, month by month, from searches in United States.

Bluevine and Relay among business bank accounts in the United States, by month

Share of searches by month for Relay, Bluevine. The figures are in the table below the chart.

View monthly share of searches table
MonthMercuryRelayFoundAmerican ExpressChaseNovoBluevineLiliWells FargoBank of AmericaNorthOne
Nov 202529.7%16.7%14.1%4.7%7.1%7.8%8.6%3.8%3.1%2.1%2.1%
Dec 202528.9%16%13.5%4.5%8.3%9.1%10.1%3.7%2.4%1.6%2%
Jan 202629.9%16.6%11.4%4.7%8.5%8.1%10.4%3.8%3.1%2%1.3%
Feb 202630.4%16.8%11.6%4.7%7.1%10%10.6%3.2%2.6%2.1%0.93%
Mar 202631.1%17.3%11.9%4%7.2%6.9%13.3%3.2%2.6%1.7%0.78%
Apr 202631.6%16.8%9.9%4%6%7%16.5%3.3%2.7%1.5%0.61%
May 202632.2%16.2%10%5%9.2%5.8%13.8%2.7%2.7%1.8%0.55%
Jun 202631.4%18.3%9.8%4%11%5.5%11%2.7%3.3%2.7%0.44%
Jul 202631.7%18.3%10%3.3%11.2%6.5%9.1%2.7%5%1.8%0.44%
Aug 202634.7%18.2%10.9%3.6%8.2%6.1%8.2%3%3%3.6%0.49%
Sep 202632.7%20.8%12.5%4.2%6.3%6.7%7.6%3.4%3.4%1.9%0.56%
Oct 202633.5%21.2%12.8%6.4%6.4%5.6%5.2%3.5%2.8%1.9%0.69%

Bluevine sells other things too, so only its searches that name this product count here, like “bluevine business checking”.

How has branded search for Bluevine and Relay changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States business bank accounts in October 2026?

3 changes
  1. In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches.

  2. In October 2026, Bluevine lost share of searches among business bank accounts in the United States, from 7.6% to 5.2%.

  3. Estimated monthly branded searches for Relay in the United States rose 40.1% over 12 measured months, from 19.2K to 26.9K in October 2026.

How are Bluevine’s and Relay’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bluevine’s and Relay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bluevine

1 branded search term

  • bluevine business checking

Relay

2 branded search terms

  • relay bank
  • relay financial

How the Brand Demand Index is measured

Other head-to-heads among business bank accounts

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