Brandwave

ASKO vs Frigidaire:Which is more popular?

In September 2026, Frigidaire had more branded searches than ASKO among dishwasher brands in the United States. Frigidaire had about 40,500 branded searches, while ASKO had 6,600. Frigidaire made up 10.1% of all dishwasher brand searches we track, and ASKO accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about dishwasher brands, neither ASKO nor Frigidaire appeared in any of the five answers.

Among dishwasher brands in the United States in September 2026

Who do people search for more?

Frigidaire, about 6 searches for every 1 for ASKO

Frigidaire 40.5K searchesASKO 6.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

ASKO in 0 of 5Frigidaire in 0 of 5

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither ASKO nor Frigidaire showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Miele2nd
  3. KitchenAid3rd
  4. Whirlpool4th
  5. GE Appliances5th
  6. Samsung6th
  7. LG7th
  8. Midea8th
  9. Frigidaire–
  10. +2 more
  11. ASKO–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about dishwasher brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is ASKO or Frigidaire more popular in search?

This chart shows how often people search Google for ASKO and Frigidaire by name. Each line represents a brand's share of searches for all 15 dishwasher brands we track, month by month, from searches in United States.

ASKO and Frigidaire among dishwasher brands in the United States, by month

Share of searches by month for Frigidaire, ASKO. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschKitchenAidWhirlpoolFrigidaireGE AppliancesMieleLGSamsungMaytagMideaCoveASKOCaféThermadorFisher & Paykel
Oct 202528.2%10.3%12.6%10.3%8.4%8.4%5.7%5.7%3.1%1.1%1.4%1.4%1.1%1.4%0.92%
Nov 202530%11%11%9%7.4%9%6%6%3.3%1.5%1.5%1.2%1.2%1.2%0.8%
Dec 202535.3%8.7%10.6%8.7%7.1%8.7%5.8%4.8%3.2%1.4%1.4%1.2%0.95%1.2%0.95%
Jan 202635.1%8.7%10.6%8.7%7.1%8.7%5.8%4.7%3.2%1.7%1.4%1.2%1.2%1.2%0.94%
Feb 202630.4%9.1%11.1%9.1%7.4%9.1%6.1%6.1%3.3%2.2%1.5%1.2%1.2%1.2%0.81%
Mar 202633.2%10%10%8.1%8.1%8.1%5.5%5.5%3.6%2%1.3%1.3%1.1%1.1%1.1%
Apr 202630.5%9.2%11.2%9.2%7.5%9.2%6.1%5%3.3%1.8%1.8%1.5%1.2%1.2%1.2%
May 202629.8%10.9%10.9%8.9%7.3%8.9%6%6%3.3%1.8%1.5%1.5%1.2%1.2%0.97%
Jun 202627%10%12.2%10%8.1%8.1%6.7%5.5%3.6%2.4%1.6%1.3%1.1%1.3%1.1%
Jul 202626.8%9.9%12.1%9.9%8.1%8.1%6.6%5.4%3.6%2.4%2%1.6%1.3%1.3%1.1%
Aug 202625.1%11.3%11.3%9.2%7.5%9.2%6.2%6.2%3.4%2.3%3.4%1.5%1.2%1.2%1%
Sep 202622.7%12.4%12.4%10.1%8.3%8.3%6.8%5.6%3.7%2.5%2%1.7%1.4%1.4%0.9%

How has the ASKO and Frigidaire comparison changed over the last 12 months?

3 findings

How did search popularity change for United States dishwasher brands in September 2026?

1 change
  1. In September 2026, Frigidaire gained share of searches among dishwasher brands in the United States, from 9.2% to 10.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASKO’s and Frigidaire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASKO

1 branded search term

  • asko dishwasher

Frigidaire

1 branded search term

  • frigidaire dishwasher

How the Brand Demand Index is measured

Other head-to-heads among dishwasher brands

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