Ajax vs Seventh Generation:Which is more popular?
In September 2026, Seventh Generation had more branded searches than Ajax among dish soap brands in the United States. Seventh Generation had about 12,100 branded searches, while Ajax had 3,600. Seventh Generation made up 8.4% of all dish soap brand searches we track, and Ajax accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about dish soap brands, Seventh Generation appeared in three of the five answers and Ajax in two. Ajax and Seventh Generation were each mentioned first in two of the four answers.
Who do people search for more?
Seventh Generation, about 3 searches for every 1 for Ajax
Who does AI mention more?
Seventh Generation, mentioned in 3 of 5 answers, Ajax in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top dish soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seventh Generation was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ajax was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ajax and Seventh Generation were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Seventh Generation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mrs. Meyer’s Clean Day3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ajax2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cleancult1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Branch Basics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dish soap brands
5 answers
Asked ChatGPT
“Which dish soap brand should I buy in the US?”
Asked ChatGPT
“What are the best dish soap brands in the US?”
Asked ChatGPT
“What's the best dish soap brand in the US for greasy dishes?”
- 1Dawn
- 1
Searched Google, AI Overview
“dish soap brands”
Searched Google, AI Overview
“best dish soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Ajax or Seventh Generation more popular in search?
This chart shows how often people search Google for Ajax and Seventh Generation by name. Each line represents a brand's share of searches for all seven dish soap brands we track, month by month, from searches in United States.
Share of searches by month for Seventh Generation, Ajax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dawn | Branch Basics | Seventh Generation | Ajax | Cleancult | Mrs. Meyer’s Clean Day | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 30.7% | 9.2% | 2.2% | 2.7% | 4.1% | 1.5% |
| Nov 2025 | 43% | 40.3% | 8.1% | 1.6% | 2.4% | 3.6% | 1% |
| Dec 2025 | 49.3% | 31.1% | 9.3% | 1.8% | 2.3% | 5.1% | 1.2% |
| Jan 2026 | 49.6% | 32.1% | 9.6% | 1.9% | 2.3% | 2.9% | 1.5% |
| Feb 2026 | 46.4% | 33.3% | 10% | 2% | 3% | 3% | 2.4% |
| Mar 2026 | 46.6% | 35.3% | 8.6% | 1.7% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.4% | 31.3% | 9.4% | 2.3% | 2.8% | 2.8% | 1% |
| May 2026 | 42.6% | 38.6% | 9.4% | 2.3% | 2.8% | 3.4% | 0.83% |
| Jun 2026 | 47% | 34.9% | 8.5% | 2.5% | 2.5% | 3.8% | 0.7% |
| Jul 2026 | 47.1% | 34.9% | 8.5% | 2.5% | 3.1% | 3.1% | 0.71% |
| Aug 2026 | 51.1% | 31.3% | 9.4% | 2.3% | 2.8% | 2.3% | 0.82% |
| Sep 2026 | 55.3% | 28.1% | 8.4% | 2.5% | 2.5% | 2.5% | 0.69% |
How has the Ajax and Seventh Generation comparison changed over the last 12 months?
3 findings
- Seventh Generation was ahead of Ajax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ajax’s share of searches among dish soap brands in the United States moved from 2.2% to 2.5%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Seventh Generation’s share of searches among dish soap brands in the United States moved from 9.2% to 8.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United States dish soap brands in September 2026?
2 changes
In September 2026, Seventh Generation lost share of searches among dish soap brands in the United States, from 9.4% to 8.4%.
In September 2026, Ajax rose from 5th to 4th among dish soap brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ajax’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ajax
1 branded search term
- ajax dish soap
Seventh Generation
1 branded search term
- seventh generation
Other head-to-heads among dish soap brands
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