Brandwave

How popular isSeventh Generation?

In September 2026, people searched for Seventh Generation by name about 14,400 times in the United States, an 18.6% decrease from the previous year. These searches made up 8.4% of all United States dish soap brand searches, placing Seventh Generation third out of seven brands. When we asked both ChatGPT and Google AI Overviews about dish soap brands, Seventh Generation appeared in three of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Seventh Generation is the third most searched of 7 competitors and the joint second most recommended in AI answers.

  1. DawnShare of searches 55.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Branch BasicsShare of searches 28.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Seventh GenerationShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. AjaxShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. CleancultShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top dish soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seventh Generation was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Seventh Generation is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dawn1st
  2. Seventh Generation2nd
  3. Mrs. Meyer’s Clean Day2nd
  4. Ajax4th
  5. Blueland5th
  6. Cleancult6th
  7. Branch Basics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seventh Generation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ajax2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cleancult1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Branch Basics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dish soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which dish soap brands compete with Seventh Generation?

Seventh Generation against dish soap brands in the United States, by month

Share of searches by month for Dawn, Branch Basics, Seventh Generation, Ajax, Cleancult, Mrs. Meyer’s Clean Day. The figures are in the table below the chart.

View monthly share of searches table
MonthDawnBranch BasicsSeventh GenerationAjaxCleancultMrs. Meyer’s Clean DayBlueland
Oct 202549.6%30.7%9.2%2.2%2.7%4.1%1.5%
Nov 202543%40.3%8.1%1.6%2.4%3.6%1%
Dec 202549.3%31.1%9.3%1.8%2.3%5.1%1.2%
Jan 202649.6%32.1%9.6%1.9%2.3%2.9%1.5%
Feb 202646.4%33.3%10%2%3%3%2.4%
Mar 202646.6%35.3%8.6%1.7%3.2%3.2%1.4%
Apr 202650.4%31.3%9.4%2.3%2.8%2.8%1%
May 202642.6%38.6%9.4%2.3%2.8%3.4%0.83%
Jun 202647%34.9%8.5%2.5%2.5%3.8%0.7%
Jul 202647.1%34.9%8.5%2.5%3.1%3.1%0.71%
Aug 202651.1%31.3%9.4%2.3%2.8%2.3%0.82%
Sep 202655.3%28.1%8.4%2.5%2.5%2.5%0.69%

  1. 1.Dawn

    55.3%

    Held 1st. 79.8K estimated branded searches, -1.2% vs prior month. Share +4.2 points.

  2. 2.Branch Basics

    28.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Seventh Generation

    8.4%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Ajax

    2.5%

    Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Cleancult

    2.5%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Mrs. Meyer’s Clean Day

    2.5%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Blueland

    0.69%

    Held 7th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Blueland sells other things too, so only its searches that name this product count here, like “blueland dish soap”.

Compare popularity between Seventh Generation and its closest rivals

Every comparison with Seventh Generation

17 comparisons

How has branded search demand for Seventh Generation changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Seventh Generation in the United States fell from 17.7K to 14.4K.
  • Across the 12 months ending September 2026, Seventh Generation’s share of searches among dish soap brands in the United States decreased from 9.2% to 8.4%.
  • Across the 12 months ending September 2026, Seventh Generation’s share of searches among dish soap brands in the United States peaked at 10% in February 2026 and was lowest at 8.1% in November 2025.

How did search popularity change for United States dish soap brands in September 2026?

6 changes

  1. In September 2026, Dawn gained share of searches among dish soap brands in the United States, from 51.1% to 55.3%.

  2. In September 2026, Branch Basics lost share of searches among dish soap brands in the United States, from 31.3% to 28.1%.

  3. In September 2026, Seventh Generation lost share of searches among dish soap brands in the United States, from 9.4% to 8.4%.

  4. In September 2026, Ajax rose from 5th to 4th among dish soap brands in the United States.

  5. In September 2026, Cleancult fell from 4th to 5th among dish soap brands in the United States.

  6. Estimated monthly branded searches for Blueland in the United States fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

How are Seventh Generation’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Seventh Generation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • seventh generation
  • seventh generation detergent
  • seventh generation dishwasher pods

Do you work for Seventh Generation? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Seventh Generation compete?

Seventh Generation is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laundry detergent brands9th of 100.66%Show ranking
Dish soap brands3rd of 78.4%Shown above
Dishwasher tablet brands8th of 80.91%Show ranking
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