Brandwave

Purex vs Seventh Generation:Which is more popular?

In September 2026, Purex had more branded searches than Seventh Generation among laundry detergent brands in the United States. Purex had about 9,900 branded searches, while Seventh Generation had 1,300. Purex made up 5% of all laundry detergent brand searches we track, and Seventh Generation accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Purex and Seventh Generation each appeared in one of the five answers. Purex and Seventh Generation were each mentioned first in one of the two answers that named either.

Among laundry detergent brands in the United States in September 2026

Who do people search for more?

Purex, about 8 searches for every 1 for Seventh Generation

Purex 9.9K searchesSeventh Generation 1.3K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Purex in 1 of 5Seventh Generation in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Purex first in 1Seventh Generation first in 1

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Purex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Seventh Generation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Purex and Seventh Generation were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tide1st
  2. all2nd
  3. Arm & Hammer3rd
  4. Gain4th
  5. Purex4th
  6. Persil6th
  7. Seventh Generation7th
  8. Dropps–
  9. Blueland–
  10. Tru Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • all5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tide4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gain1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Persil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seventh Generation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Purex or Seventh Generation more popular in search?

This chart shows how often people search Google for Purex and Seventh Generation by name. Each line represents a brand's share of searches for all ten laundry detergent brands we track, month by month, from searches in United States.

Purex and Seventh Generation among laundry detergent brands in the United States, by month

Share of searches by month for Purex, Seventh Generation. The figures are in the table below the chart.

View monthly share of searches table
MonthTideArm & HammerGainPersilallPurexDroppsBluelandSeventh GenerationTru Earth
Oct 202556.4%15.4%8.5%6.9%3.8%3.1%3.8%0.61%0.61%0.91%
Nov 202555.4%16.7%7.5%7.5%3.3%3.3%4.1%0.78%0.54%0.99%
Dec 202556%16.9%7.5%6.2%3.4%3.4%4.1%1%0.79%0.79%
Jan 202658.4%17.6%6.4%5.3%3.5%2.9%3.5%1%0.67%0.67%
Feb 202654.3%18.2%6.6%6.6%4.4%3.6%3.6%1.1%0.58%0.85%
Mar 202657.9%15.9%7.1%5.8%3.9%3.2%3.9%1.1%0.51%0.74%
Apr 202651.4%18.9%8.5%6.9%3.8%3.8%3.8%1.4%0.61%0.89%
May 202647.5%20.5%9.2%7.5%4.1%4.1%4.1%1.5%0.66%0.81%
Jun 202647.6%22%8%6.6%4.4%4.4%4.4%1.3%0.48%0.87%
Jul 202647.5%20.6%9.2%7.5%5%4.1%3.4%1.5%0.45%0.81%
Aug 202649.5%21.4%7.8%6.4%4.3%4.3%3.5%1.6%0.56%0.69%
Sep 202644.3%20.5%9.2%9.2%5%5%4.1%1.5%0.66%0.66%

Seventh Generation sells other things too, so only its searches that name this product count here, like “seventh generation detergent”.

How has the Purex and Seventh Generation comparison changed over the last 12 months?

3 findings

How did search popularity change for United States laundry detergent brands in September 2026?

2 changes

  1. In September 2026, Purex gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.

  2. In September 2026, Seventh Generation rose from 10th to 9th among laundry detergent brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Purex’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Purex

1 branded search term

  • purex

Seventh Generation

1 branded search term

  • seventh generation detergent

How the Brand Demand Index is measured

Other head-to-heads among laundry detergent brands

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