Brandwave

How popular isTru Earth?

In September 2026, people searched for Tru Earth by name about 1,300 times in the United States, a 45.8% decrease from the previous year. These searches made up 0.66% of all United States laundry detergent brand searches, placing Tru Earth tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about laundry detergent brands, Tru Earth did not appear in any of the answers.

Search and AI answers in September 2026

Tru Earth is the tenth most searched of 10 competitors and not listed in any AI answer.

  1. TideShare of searches 44.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Arm & HammerShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. GainShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. PersilShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Tru EarthShare of searches 0.66%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tru Earth did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tide1st
  2. all2nd
  3. Arm & Hammer3rd
  4. Gain4th
  5. Purex4th
  6. Persil6th
  7. Seventh Generation7th
  8. Dropps–
  9. Blueland–
  10. Tru Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • all5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tide4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gain1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Persil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seventh Generation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which laundry detergent brands compete with Tru Earth?

Tru Earth against laundry detergent brands in the United States, by month

Share of searches by month for Tide, Arm & Hammer, Gain, Persil, all, Purex, Dropps, Tru Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthTideArm & HammerGainPersilallPurexDroppsBluelandSeventh GenerationTru Earth
Oct 202556.4%15.4%8.5%6.9%3.8%3.1%3.8%0.61%0.61%0.91%
Nov 202555.4%16.7%7.5%7.5%3.3%3.3%4.1%0.78%0.54%0.99%
Dec 202556%16.9%7.5%6.2%3.4%3.4%4.1%1%0.79%0.79%
Jan 202658.4%17.6%6.4%5.3%3.5%2.9%3.5%1%0.67%0.67%
Feb 202654.3%18.2%6.6%6.6%4.4%3.6%3.6%1.1%0.58%0.85%
Mar 202657.9%15.9%7.1%5.8%3.9%3.2%3.9%1.1%0.51%0.74%
Apr 202651.4%18.9%8.5%6.9%3.8%3.8%3.8%1.4%0.61%0.89%
May 202647.5%20.5%9.2%7.5%4.1%4.1%4.1%1.5%0.66%0.81%
Jun 202647.6%22%8%6.6%4.4%4.4%4.4%1.3%0.48%0.87%
Jul 202647.5%20.6%9.2%7.5%5%4.1%3.4%1.5%0.45%0.81%
Aug 202649.5%21.4%7.8%6.4%4.3%4.3%3.5%1.6%0.56%0.69%
Sep 202644.3%20.5%9.2%9.2%5%5%4.1%1.5%0.66%0.66%

  1. 1.Tide

    44.3%

    Held 1st. 87.6K estimated branded searches, -23.5% vs prior month. Share -5.2 points.

  2. 2.Arm & Hammer

    20.5%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  3. 3.Gain

    9.2%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Persil

    9.2%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  5. 5.all

    5%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Purex

    5%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.Dropps

    4.1%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Blueland

    1.5%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  9. 9.Seventh Generation

    0.66%

    Moved from 10th to 9th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Tru Earth

    0.66%

    Moved from 9th to 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Blueland and Seventh Generation sell other things too, so only their searches that name this product count here, like “blueland laundry tablets”.

Compare popularity between Tru Earth and its closest rivals

Every comparison with Tru Earth

9 comparisons

How has branded search demand for Tru Earth changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tru Earth in the United States fell from 2.4K to 1.3K.
  • Across the 12 months ending September 2026, Tru Earth fell from 8th to 10th among laundry detergent brands in the United States.

How did search popularity change for United States laundry detergent brands in September 2026?

6 changes

  1. In September 2026, Persil gained share of searches among laundry detergent brands in the United States, from 6.4% to 9.2%.

  2. In September 2026, Gain gained share of searches among laundry detergent brands in the United States, from 7.8% to 9.2%.

  3. In September 2026, all gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.

  4. In September 2026, Purex gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.

  5. In September 2026, Dropps gained share of searches among laundry detergent brands in the United States, from 3.5% to 4.1%.

  6. In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%.

How are Tru Earth’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tru Earth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tru earth

Do you work for Tru Earth? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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