Persil vs Tide:Which is more popular?
In September 2026, Tide had more branded searches than Persil among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Persil had 18,100. Tide made up 44.3% of all laundry detergent brand searches we track, and Persil accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Tide appeared in four of the five answers and Persil in one. Tide was mentioned before Persil in every answer.
Who do people search for more?
Tide, about 5 searches for every 1 for Persil
Who does AI mention more?
Tide, mentioned in 4 of 5 answers, Persil in 1
Who does AI recommend more?
Tide, named ahead of Persil in every answer
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Top laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Persil was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tide was listed before Persil in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tide1st
all2nd
Arm & Hammer3rd
Gain4th
Purex4th
Persil6th
Seventh Generation7th
Dropps–
Blueland–
Tru Earth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- all5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tide4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gain1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Persil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seventh Generation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blueland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry detergent brands
5 answers
Asked ChatGPT
“What's the best laundry detergent?”
Asked ChatGPT
“Which laundry detergent is best for sensitive skin?”
Asked ChatGPT
“Are laundry sheets as good as regular detergent?”
- 1all
- 1
Searched Google, AI Overview
“laundry detergent”
Searched Google, AI Overview
“best laundry detergent”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Persil or Tide more popular in search?
This chart shows how often people search Google for Persil and Tide by name. Each line represents a brand's share of searches for all ten laundry detergent brands we track, month by month, from searches in United States.
Share of searches by month for Tide, Persil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tide | Arm & Hammer | Gain | Persil | all | Purex | Dropps | Blueland | Seventh Generation | Tru Earth |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 15.4% | 8.5% | 6.9% | 3.8% | 3.1% | 3.8% | 0.61% | 0.61% | 0.91% |
| Nov 2025 | 55.4% | 16.7% | 7.5% | 7.5% | 3.3% | 3.3% | 4.1% | 0.78% | 0.54% | 0.99% |
| Dec 2025 | 56% | 16.9% | 7.5% | 6.2% | 3.4% | 3.4% | 4.1% | 1% | 0.79% | 0.79% |
| Jan 2026 | 58.4% | 17.6% | 6.4% | 5.3% | 3.5% | 2.9% | 3.5% | 1% | 0.67% | 0.67% |
| Feb 2026 | 54.3% | 18.2% | 6.6% | 6.6% | 4.4% | 3.6% | 3.6% | 1.1% | 0.58% | 0.85% |
| Mar 2026 | 57.9% | 15.9% | 7.1% | 5.8% | 3.9% | 3.2% | 3.9% | 1.1% | 0.51% | 0.74% |
| Apr 2026 | 51.4% | 18.9% | 8.5% | 6.9% | 3.8% | 3.8% | 3.8% | 1.4% | 0.61% | 0.89% |
| May 2026 | 47.5% | 20.5% | 9.2% | 7.5% | 4.1% | 4.1% | 4.1% | 1.5% | 0.66% | 0.81% |
| Jun 2026 | 47.6% | 22% | 8% | 6.6% | 4.4% | 4.4% | 4.4% | 1.3% | 0.48% | 0.87% |
| Jul 2026 | 47.5% | 20.6% | 9.2% | 7.5% | 5% | 4.1% | 3.4% | 1.5% | 0.45% | 0.81% |
| Aug 2026 | 49.5% | 21.4% | 7.8% | 6.4% | 4.3% | 4.3% | 3.5% | 1.6% | 0.56% | 0.69% |
| Sep 2026 | 44.3% | 20.5% | 9.2% | 9.2% | 5% | 5% | 4.1% | 1.5% | 0.66% | 0.66% |
How has the Persil and Tide comparison changed over the last 12 months?
3 findings
- Tide was ahead of Persil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in the United States moved from 6.9% to 9.2%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Tide’s share of searches among laundry detergent brands in the United States moved from 56.4% to 44.3%, and its estimated monthly branded searches moved from 148K to 87.6K.
How did search popularity change for United States laundry detergent brands in September 2026?
2 changes
In September 2026, Persil gained share of searches among laundry detergent brands in the United States, from 6.4% to 9.2%.
In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Persil’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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