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Dish soap brands in United States:Which are searched most?

In September 2026, Dawn was the most searched among dish soap brands in United States, with an estimated 79.8K branded searches and 47.5% estimated Share of Search within this set.

Share of Search, September 2026
  1. Dawn47.5%
  2. Blueland24.1%
  3. Branch Basics24.1%
  4. Ajax2.1%
  5. Cleancult2.1%

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Share of SearchLeaderboard

Compare the dish soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dish soap brands in United States, by month

Share of Search by month for Dawn, Blueland, Branch Basics, Ajax, Cleancult. The figures are in the table below the chart.

View monthly share of search table
MonthDawnBluelandBranch BasicsAjaxCleancult
Oct 202542.8%26.5%26.5%1.9%2.4%
Nov 202535.7%27.4%33.5%1.3%2%
Dec 202542.7%26.9%26.9%1.6%2%
Jan 202642%27.2%27.2%1.6%2%
Feb 202639.3%28.3%28.3%1.7%2.5%
Mar 202640.3%25%30.5%1.5%2.7%
Apr 202642.7%26.5%26.5%1.9%2.4%
May 202636.1%26.8%32.7%1.9%2.4%
Jun 202640.7%24.7%30.2%2.2%2.2%
Jul 202640.5%24.6%30%2.2%2.7%
Aug 202643%26.4%26.4%1.9%2.3%
Sep 202647.5%24.1%24.1%2.1%2.1%

This month’s ranking, September 2026

  1. 1.Dawn

    47.5%

    Held 1st. 79.8K estimated branded searches, -1.2% vs prior month. Share +4.5 points.

  2. 2.Blueland

    24.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.Branch Basics

    24.1%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Ajax

    2.1%

    Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Cleancult

    2.1%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among dish soap brands in United States?

In September 2026, Dawn was the most searched among dish soap brands in United States, with an estimated 79.8K branded searches and 47.5% estimated Share of Search within this set. Blueland is in 2nd place, 23.4 percentage points behind at 24.1% Share of Search.

United States dish soap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dawn42.8% → 47.5%47.5%Sep 202635.7%Nov 20251st
Blueland26.5% → 24.1%28.3%Feb 202624.1%Sep 20262nd
Branch Basics26.5% → 24.1%33.5%Nov 202524.1%Sep 20263rd
Ajax1.9% → 2.1%2.2%Jun 20261.3%Nov 20255th → 4th
Cleancult2.4% → 2.1%2.7%Mar 20262%Dec 20254th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands in United States increased from 42.8% to 47.5%.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish soap brands in United States decreased from 26.5% to 24.1%.
  • Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands in United States decreased from 26.5% to 24.1%.
  • Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands in United States peaked at 47.5% in September 2026 and was lowest at 35.7% in November 2025.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish soap brands in United States peaked at 28.3% in February 2026 and was lowest at 24.1% in September 2026.
  • Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands in United States peaked at 33.5% in November 2025 and was lowest at 24.1% in September 2026.
  • Across the 12 months ending September 2026, Ajax rose from 5th to 4th among dish soap brands in United States.
  • Across the 12 months ending September 2026, Cleancult fell from 4th to 5th among dish soap brands in United States.

How did search popularity change for United States dish soap brands in September 2026?

  1. In September 2026, Dawn gained estimated Share of Search among dish soap brands in United States, from 43% to 47.5%.

  2. In September 2026, Blueland lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.

  3. In September 2026, Branch Basics lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.

  4. In September 2026, Ajax rose from 5th to 4th among dish soap brands in United States.

  5. In September 2026, Cleancult fell from 4th to 5th among dish soap brands in United States.

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