Ajax vs Branch Basics:Which is searched more in United States?
In September 2026, Branch Basics had more branded searches than Ajax among dish soap brands in United States. Branch Basics was estimated to have 40.5K branded searches compared to Ajax’s 3.6K, and held a 24.1% Share of Search versus Ajax’s 2.1%.
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Which is more popular in search, Ajax or Branch Basics?
Compare the dish soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Branch Basics, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Blueland | Branch Basics | Ajax | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 26.5% | 26.5% | 1.9% | 2.4% |
| Nov 2025 | 35.7% | 27.4% | 33.5% | 1.3% | 2% |
| Dec 2025 | 42.7% | 26.9% | 26.9% | 1.6% | 2% |
| Jan 2026 | 42% | 27.2% | 27.2% | 1.6% | 2% |
| Feb 2026 | 39.3% | 28.3% | 28.3% | 1.7% | 2.5% |
| Mar 2026 | 40.3% | 25% | 30.5% | 1.5% | 2.7% |
| Apr 2026 | 42.7% | 26.5% | 26.5% | 1.9% | 2.4% |
| May 2026 | 36.1% | 26.8% | 32.7% | 1.9% | 2.4% |
| Jun 2026 | 40.7% | 24.7% | 30.2% | 2.2% | 2.2% |
| Jul 2026 | 40.5% | 24.6% | 30% | 2.2% | 2.7% |
| Aug 2026 | 43% | 26.4% | 26.4% | 1.9% | 2.3% |
| Sep 2026 | 47.5% | 24.1% | 24.1% | 2.1% | 2.1% |
How has the Ajax and Branch Basics comparison changed over the last 12 months?
3 findings
- Branch Basics was ahead of Ajax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among dish soap brands in United States moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands in United States moved from 26.5% to 24.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United States dish soap brands in September 2026?
2 changes
In September 2026, Branch Basics lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.
In September 2026, Ajax rose from 5th to 4th among dish soap brands in United States.
Other head-to-heads among dish soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Ajax’s and Branch Basics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ajax
1 branded search term
- ajax dish soap
Branch Basics
1 branded search term
- branch basics
Put your own brand in this comparison
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