Blueland vs Branch Basics:Which is searched more in United States?
In September 2026, Blueland and Branch Basics were level on Share of Search among dish soap brands in United States, with an estimated 40.5K branded searches each, at 24.1% estimated Share of Search each.
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Which is more popular in search, Blueland or Branch Basics?
Compare the dish soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blueland, Branch Basics. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Blueland | Branch Basics | Ajax | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 26.5% | 26.5% | 1.9% | 2.4% |
| Nov 2025 | 35.7% | 27.4% | 33.5% | 1.3% | 2% |
| Dec 2025 | 42.7% | 26.9% | 26.9% | 1.6% | 2% |
| Jan 2026 | 42% | 27.2% | 27.2% | 1.6% | 2% |
| Feb 2026 | 39.3% | 28.3% | 28.3% | 1.7% | 2.5% |
| Mar 2026 | 40.3% | 25% | 30.5% | 1.5% | 2.7% |
| Apr 2026 | 42.7% | 26.5% | 26.5% | 1.9% | 2.4% |
| May 2026 | 36.1% | 26.8% | 32.7% | 1.9% | 2.4% |
| Jun 2026 | 40.7% | 24.7% | 30.2% | 2.2% | 2.2% |
| Jul 2026 | 40.5% | 24.6% | 30% | 2.2% | 2.7% |
| Aug 2026 | 43% | 26.4% | 26.4% | 1.9% | 2.3% |
| Sep 2026 | 47.5% | 24.1% | 24.1% | 2.1% | 2.1% |
How has the Blueland and Branch Basics comparison changed over the last 12 months?
3 findings
- Blueland was ahead of Branch Basics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish soap brands in United States moved from 26.5% to 24.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands in United States moved from 26.5% to 24.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United States dish soap brands in September 2026?
2 changes
In September 2026, Blueland lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.
In September 2026, Branch Basics lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.
Other head-to-heads among dish soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Blueland’s and Branch Basics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueland
1 branded search term
- blueland
Branch Basics
1 branded search term
- branch basics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.