Brandwave

How popular isAjax in search?

In September 2026, there were an estimated 3.6K branded searches for Ajax in United States which held steady over the last 12 months. Ajax holds 2.1% estimated Share of Search among United States dish soap brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, September 2026
  1. Dawn47.5%
  2. Blueland24.1%
  3. Branch Basics24.1%
  4. Ajax2.1%
  5. Cleancult2.1%
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Which dish soap brands compete with Ajax?

Ajax against dish soap brands in United States, by month

Share of Search by month for Dawn, Blueland, Branch Basics, Ajax, Cleancult. The figures are in the table below the chart.

View monthly share of search table
MonthDawnBluelandBranch BasicsAjaxCleancult
Oct 202542.8%26.5%26.5%1.9%2.4%
Nov 202535.7%27.4%33.5%1.3%2%
Dec 202542.7%26.9%26.9%1.6%2%
Jan 202642%27.2%27.2%1.6%2%
Feb 202639.3%28.3%28.3%1.7%2.5%
Mar 202640.3%25%30.5%1.5%2.7%
Apr 202642.7%26.5%26.5%1.9%2.4%
May 202636.1%26.8%32.7%1.9%2.4%
Jun 202640.7%24.7%30.2%2.2%2.2%
Jul 202640.5%24.6%30%2.2%2.7%
Aug 202643%26.4%26.4%1.9%2.3%
Sep 202647.5%24.1%24.1%2.1%2.1%

  1. 1.Dawn

    47.5%

    Held 1st. 79.8K estimated branded searches, -1.2% vs prior month. Share +4.5 points.

  2. 2.Blueland

    24.1%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  3. 3.Branch Basics

    24.1%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Ajax

    2.1%

    Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Cleancult

    2.1%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Ajax and its closest rivals

Every comparison with Ajax

How has branded search demand for Ajax changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ajax in United States held steady at 3.6K.
  • Across the 12 months ending September 2026, Ajax rose from 5th to 4th among dish soap brands in United States.

How did search popularity change for United States dish soap brands in September 2026?

  1. In September 2026, Dawn gained estimated Share of Search among dish soap brands in United States, from 43% to 47.5%.

  2. In September 2026, Blueland lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.

  3. In September 2026, Branch Basics lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%.

  4. In September 2026, Ajax rose from 5th to 4th among dish soap brands in United States.

  5. In September 2026, Cleancult fell from 4th to 5th among dish soap brands in United States.

How is Ajax measured?

Brandwave collects information about searches that people make online using Ajax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ajax dish soap

How the Brand Demand Index is measured

Who owns Ajax?

Ajax is owned by Colgate-Palmolive. Brandwave does not track any other brands owned by Colgate-Palmolive.

Do you work for Ajax? To request corrections or removal please contact us via our support page and we will be happy to assist.

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