Brandwave

Seventh Generation vs Tide:Which is more popular?

In September 2026, Tide had more branded searches than Seventh Generation among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Seventh Generation had 1,300. Tide made up 44.3% of all laundry detergent brand searches we track, and Seventh Generation accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Tide appeared in four of the five answers and Seventh Generation in one. Tide was mentioned before Seventh Generation in every answer.

Among laundry detergent brands in the United States in September 2026

Who do people search for more?

Tide, about 67 searches for every 1 for Seventh Generation

Tide 87.6K searchesSeventh Generation 1.3K searches

Who does AI mention more?

Tide, mentioned in 4 of 5 answers, Seventh Generation in 1

Tide in 4 of 5Seventh Generation in 1 of 5

Who does AI recommend more?

Tide, named ahead of Seventh Generation in every answer

Tide first in 4Seventh Generation never first

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Seventh Generation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tide was listed before Seventh Generation in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tide1st
  2. all2nd
  3. Arm & Hammer3rd
  4. Gain4th
  5. Purex4th
  6. Persil6th
  7. Seventh Generation7th
  8. Dropps–
  9. Blueland–
  10. Tru Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • all5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tide4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gain1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Persil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seventh Generation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Seventh Generation or Tide more popular in search?

This chart shows how often people search Google for Seventh Generation and Tide by name. Each line represents a brand's share of searches for all ten laundry detergent brands we track, month by month, from searches in United States.

Seventh Generation and Tide among laundry detergent brands in the United States, by month

Share of searches by month for Tide, Seventh Generation. The figures are in the table below the chart.

View monthly share of searches table
MonthTideArm & HammerGainPersilallPurexDroppsBluelandSeventh GenerationTru Earth
Oct 202556.4%15.4%8.5%6.9%3.8%3.1%3.8%0.61%0.61%0.91%
Nov 202555.4%16.7%7.5%7.5%3.3%3.3%4.1%0.78%0.54%0.99%
Dec 202556%16.9%7.5%6.2%3.4%3.4%4.1%1%0.79%0.79%
Jan 202658.4%17.6%6.4%5.3%3.5%2.9%3.5%1%0.67%0.67%
Feb 202654.3%18.2%6.6%6.6%4.4%3.6%3.6%1.1%0.58%0.85%
Mar 202657.9%15.9%7.1%5.8%3.9%3.2%3.9%1.1%0.51%0.74%
Apr 202651.4%18.9%8.5%6.9%3.8%3.8%3.8%1.4%0.61%0.89%
May 202647.5%20.5%9.2%7.5%4.1%4.1%4.1%1.5%0.66%0.81%
Jun 202647.6%22%8%6.6%4.4%4.4%4.4%1.3%0.48%0.87%
Jul 202647.5%20.6%9.2%7.5%5%4.1%3.4%1.5%0.45%0.81%
Aug 202649.5%21.4%7.8%6.4%4.3%4.3%3.5%1.6%0.56%0.69%
Sep 202644.3%20.5%9.2%9.2%5%5%4.1%1.5%0.66%0.66%

Seventh Generation sells other things too, so only its searches that name this product count here, like “seventh generation detergent”.

How has the Seventh Generation and Tide comparison changed over the last 12 months?

3 findings

How did search popularity change for United States laundry detergent brands in September 2026?

2 changes

  1. In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%.

  2. In September 2026, Seventh Generation rose from 10th to 9th among laundry detergent brands in the United States.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Seventh Generation’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Seventh Generation

1 branded search term

  • seventh generation detergent

Tide

2 branded search terms

  • tide laundry detergent
  • tide pods

How the Brand Demand Index is measured

Other head-to-heads among laundry detergent brands

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