Dawn vs Seventh Generation:Which is more popular?
In September 2026, Dawn had more branded searches than Seventh Generation among dish soap brands in the United States. Dawn had about 79,800 branded searches, while Seventh Generation had 12,100. Dawn made up 55.3% of all dish soap brand searches we track, and Seventh Generation accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about dish soap brands, Dawn appeared in all five answers and Seventh Generation in three. Dawn was mentioned before Seventh Generation in every answer.
Who do people search for more?
Dawn, about 7 searches for every 1 for Seventh Generation
Who does AI mention more?
Dawn, mentioned in every answer we collected
Who does AI recommend more?
Dawn, named ahead of Seventh Generation in every answer
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Top dish soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dawn appeared in all five answers. Seventh Generation was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dawn was listed before Seventh Generation in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seventh Generation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mrs. Meyer’s Clean Day3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ajax2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cleancult1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Branch Basics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dish soap brands
5 answers
Asked ChatGPT
“Which dish soap brand should I buy in the US?”
Asked ChatGPT
“What are the best dish soap brands in the US?”
Asked ChatGPT
“What's the best dish soap brand in the US for greasy dishes?”
- 1Dawn
- 1
Searched Google, AI Overview
“dish soap brands”
Searched Google, AI Overview
“best dish soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Dawn or Seventh Generation more popular in search?
This chart shows how often people search Google for Dawn and Seventh Generation by name. Each line represents a brand's share of searches for all seven dish soap brands we track, month by month, from searches in United States.
Share of searches by month for Dawn, Seventh Generation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dawn | Branch Basics | Seventh Generation | Ajax | Cleancult | Mrs. Meyer’s Clean Day | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 30.7% | 9.2% | 2.2% | 2.7% | 4.1% | 1.5% |
| Nov 2025 | 43% | 40.3% | 8.1% | 1.6% | 2.4% | 3.6% | 1% |
| Dec 2025 | 49.3% | 31.1% | 9.3% | 1.8% | 2.3% | 5.1% | 1.2% |
| Jan 2026 | 49.6% | 32.1% | 9.6% | 1.9% | 2.3% | 2.9% | 1.5% |
| Feb 2026 | 46.4% | 33.3% | 10% | 2% | 3% | 3% | 2.4% |
| Mar 2026 | 46.6% | 35.3% | 8.6% | 1.7% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.4% | 31.3% | 9.4% | 2.3% | 2.8% | 2.8% | 1% |
| May 2026 | 42.6% | 38.6% | 9.4% | 2.3% | 2.8% | 3.4% | 0.83% |
| Jun 2026 | 47% | 34.9% | 8.5% | 2.5% | 2.5% | 3.8% | 0.7% |
| Jul 2026 | 47.1% | 34.9% | 8.5% | 2.5% | 3.1% | 3.1% | 0.71% |
| Aug 2026 | 51.1% | 31.3% | 9.4% | 2.3% | 2.8% | 2.3% | 0.82% |
| Sep 2026 | 55.3% | 28.1% | 8.4% | 2.5% | 2.5% | 2.5% | 0.69% |
How has the Dawn and Seventh Generation comparison changed over the last 12 months?
3 findings
- Dawn was ahead of Seventh Generation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dawn’s share of searches among dish soap brands in the United States moved from 49.6% to 55.3%, and its estimated monthly branded searches moved from 80.1K to 79.8K.
- Across the 12 months ending September 2026, Seventh Generation’s share of searches among dish soap brands in the United States moved from 9.2% to 8.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United States dish soap brands in September 2026?
2 changes
In September 2026, Dawn gained share of searches among dish soap brands in the United States, from 51.1% to 55.3%.
In September 2026, Seventh Generation lost share of searches among dish soap brands in the United States, from 9.4% to 8.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dawn’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dawn
4 branded search terms
- dawn detergent
- dawn dish soap
- dawn dishwashing liquid
- dawn soap
Seventh Generation
1 branded search term
- seventh generation
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