Ajax vs Branch Basics:Which is more popular?
In September 2026, Branch Basics had more branded searches than Ajax among dish soap brands in the United States. Branch Basics had about 40,500 branded searches, while Ajax had 3,600. Branch Basics made up 28.1% of all dish soap brand searches we track, and Ajax accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about dish soap brands, Ajax appeared in two of the five answers and Branch Basics in none.
Who do people search for more?
Branch Basics, about 11 searches for every 1 for Ajax
Who does AI mention more?
Ajax, mentioned in 2 of 5 answers, Branch Basics in 0
Who does AI recommend more?
Ajax, the only one of the two named
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Top dish soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ajax was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Branch Basics did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seventh Generation3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mrs. Meyer’s Clean Day3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ajax2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cleancult1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Branch Basics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dish soap brands
5 answers
Asked ChatGPT
“Which dish soap brand should I buy in the US?”
Asked ChatGPT
“What are the best dish soap brands in the US?”
Asked ChatGPT
“What's the best dish soap brand in the US for greasy dishes?”
- 1Dawn
- 1
Searched Google, AI Overview
“dish soap brands”
Searched Google, AI Overview
“best dish soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Ajax or Branch Basics more popular in search?
This chart shows how often people search Google for Ajax and Branch Basics by name. Each line represents a brand's share of searches for all seven dish soap brands we track, month by month, from searches in United States.
Share of searches by month for Branch Basics, Ajax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dawn | Branch Basics | Seventh Generation | Ajax | Cleancult | Mrs. Meyer’s Clean Day | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 30.7% | 9.2% | 2.2% | 2.7% | 4.1% | 1.5% |
| Nov 2025 | 43% | 40.3% | 8.1% | 1.6% | 2.4% | 3.6% | 1% |
| Dec 2025 | 49.3% | 31.1% | 9.3% | 1.8% | 2.3% | 5.1% | 1.2% |
| Jan 2026 | 49.6% | 32.1% | 9.6% | 1.9% | 2.3% | 2.9% | 1.5% |
| Feb 2026 | 46.4% | 33.3% | 10% | 2% | 3% | 3% | 2.4% |
| Mar 2026 | 46.6% | 35.3% | 8.6% | 1.7% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.4% | 31.3% | 9.4% | 2.3% | 2.8% | 2.8% | 1% |
| May 2026 | 42.6% | 38.6% | 9.4% | 2.3% | 2.8% | 3.4% | 0.83% |
| Jun 2026 | 47% | 34.9% | 8.5% | 2.5% | 2.5% | 3.8% | 0.7% |
| Jul 2026 | 47.1% | 34.9% | 8.5% | 2.5% | 3.1% | 3.1% | 0.71% |
| Aug 2026 | 51.1% | 31.3% | 9.4% | 2.3% | 2.8% | 2.3% | 0.82% |
| Sep 2026 | 55.3% | 28.1% | 8.4% | 2.5% | 2.5% | 2.5% | 0.69% |
How has the Ajax and Branch Basics comparison changed over the last 12 months?
3 findings
- Branch Basics was ahead of Ajax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ajax’s share of searches among dish soap brands in the United States moved from 2.2% to 2.5%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Branch Basics’ share of searches among dish soap brands in the United States moved from 30.7% to 28.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United States dish soap brands in September 2026?
2 changes
In September 2026, Branch Basics lost share of searches among dish soap brands in the United States, from 31.3% to 28.1%.
In September 2026, Ajax rose from 5th to 4th among dish soap brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ajax’s and Branch Basics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ajax
1 branded search term
- ajax dish soap
Branch Basics
1 branded search term
- branch basics
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