Water parks in the United States:Which are most popular?
In September 2026, Great Wolf Lodge was the most searched water park in the United States, accounting for 74% of all searches among the five parks we track. When we checked with ChatGPT and Google AI Overviews, Kalahari Resorts was mentioned most often, in two of the three answers.
Great Wolf LodgeShare of searches 74%Mentioned in 1 of 3 AI answers
Kalahari ResortsShare of searches 12.2%Mentioned in 2 of 3 AI answers
Hurricane HarborShare of searches 6.7%Mentioned in 0 of 3 AI answers- SchlitterbahnShare of searches 5.5%Mentioned in 1 of 3 AI answers
- Noah's Ark Water ParkShare of searches 1.6%Mentioned in 0 of 3 AI answers
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Top water parks in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Kalahari Resorts was mentioned most often, in two of the three answers. Hurricane Harbor, which ranked third in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kalahari Resorts2 of 3Named in 2 of 3 ChatGPT answers
- Great Wolf Lodge1 of 3Named in 1 of 3 ChatGPT answers
- Schlitterbahn1 of 3Named in 1 of 3 ChatGPT answers
- Hurricane Harbor0 of 3Named in 0 of 3 ChatGPT answers
- Noah's Ark Water Park0 of 3Named in 0 of 3 ChatGPT answers
See every answer about water parks
3 answers
Asked ChatGPT
“What's the best water park in the US?”
Asked ChatGPT
“Which indoor water park resort is best for families?”
Asked ChatGPT
“What are the best water parks near me?”
Searched Google, AI Overview
“water parks near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“indoor water park”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which water parks do people search for most?
This chart shows how often people search Google for each water park by name. Each line represents a brand's share of searches for all five water parks we track, month by month, from searches in United States.
Share of searches by month for Great Wolf Lodge, Kalahari Resorts, Hurricane Harbor, Schlitterbahn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Great Wolf Lodge | Kalahari Resorts | Hurricane Harbor | Schlitterbahn | Noah's Ark Water Park |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.9% | 2.1% | 2.6% | 3.9% |
| Nov 2025 | 79.2% | 16% | 0.96% | 1.8% | 2.1% |
| Dec 2025 | 82.7% | 13.6% | 1% | 1.5% | 1.2% |
| Jan 2026 | 83.2% | 13.7% | 0.82% | 1.5% | 0.82% |
| Feb 2026 | 84.4% | 11.4% | 1.3% | 2.3% | 0.68% |
| Mar 2026 | 76.6% | 15.4% | 3.1% | 3.8% | 1.1% |
| Apr 2026 | 72% | 14.5% | 5.3% | 6.5% | 1.6% |
| May 2026 | 59.6% | 12% | 12% | 12% | 4.4% |
| Jun 2026 | 55.2% | 11.1% | 16.6% | 11.1% | 6.1% |
| Jul 2026 | 52.6% | 10.6% | 19.3% | 10.6% | 7% |
| Aug 2026 | 60.3% | 9.9% | 14.9% | 8.2% | 6.7% |
| Sep 2026 | 74% | 12.2% | 6.7% | 5.5% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74% | 1M | -18% | +13.6 points | |
| 2, moved from 3rd to 2nd | 12.2% | 165K | -17.9% | +2.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.7% | 90.5K | -69.9% | -8.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.5% | 74K | -55.2% | -2.7 points | |
| 5, held 5th | 1.6% | 22.2K | -83.6% | -5 points |
74%
Held 1st. 1M estimated branded searches, -18% vs prior month. Share +13.6 points.
12.2%
Moved from 3rd to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +2.3 points.
6.7%
Moved from 2nd to 3rd. 90.5K estimated branded searches, -69.9% vs prior month. Share -8.2 points.
5.5%
Held 4th. 74K estimated branded searches, -55.2% vs prior month. Share -2.7 points.
1.6%
Held 5th. 22.2K estimated branded searches, -83.6% vs prior month. Share -5 points.
Which brand is most popular in search among water parks in the United States?
5 brands
In September 2026, Great Wolf Lodge was the most searched among water parks in the United States, with an estimated 1M branded searches, 74% of all searches for the five we track. Kalahari Resorts is in 2nd place, 61.8 percentage points behind at 12.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Great Wolf Lodge | 78.4% → 74% | 84.4%Feb 2026 | 52.6%Jul 2026 | 1st |
| Kalahari Resorts | 12.9% → 12.2% | 16%Nov 2025 | 9.9%Aug 2026 | 2nd |
| Hurricane Harbor | 2.1% → 6.7% | 19.3%Jul 2026 | 0.82%Jan 2026 | 5th → 3rd |
| Schlitterbahn | 2.6% → 5.5% | 12%May 2026 | 1.5%Dec 2025 | 4th |
| Noah's Ark Water Park | 3.9% → 1.6% | 7%Jul 2026 | 0.68%Feb 2026 | 3rd → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States decreased from 78.4% to 74%.
- Across the 12 months ending September 2026, Kalahari Resorts’ share of searches among water parks in the United States decreased from 12.9% to 12.2%.
- Across the 12 months ending September 2026, Hurricane Harbor’s share of searches among water parks in the United States increased from 2.1% to 6.7%.
- Across the 12 months ending September 2026, Schlitterbahn’s share of searches among water parks in the United States increased from 2.6% to 5.5%.
- Across the 12 months ending September 2026, Noah's Ark Water Park’s share of searches among water parks in the United States decreased from 3.9% to 1.6%.
- Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States peaked at 84.4% in February 2026 and was lowest at 52.6% in July 2026.
- Across the 12 months ending September 2026, Kalahari Resorts’ share of searches among water parks in the United States peaked at 16% in November 2025 and was lowest at 9.9% in August 2026.
- Across the 12 months ending September 2026, Hurricane Harbor’s share of searches among water parks in the United States peaked at 19.3% in July 2026 and was lowest at 0.82% in January 2026.
- Across the 12 months ending September 2026, Schlitterbahn’s share of searches among water parks in the United States peaked at 12% in May 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Noah's Ark Water Park’s share of searches among water parks in the United States peaked at 7% in July 2026 and was lowest at 0.68% in February 2026.
- Across the 12 months ending September 2026, Hurricane Harbor rose from 5th to 3rd among water parks in the United States.
- Across the 12 months ending September 2026, Noah's Ark Water Park fell from 3rd to 5th among water parks in the United States.
How did search popularity change for United States water parks in September 2026?
5 changes
In September 2026, Kalahari Resorts overtook Hurricane Harbor to rank 2nd among water parks in the United States, with 12.2% of the searches.
In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%.
In September 2026, Hurricane Harbor lost share of searches among water parks in the United States, from 14.9% to 6.7%.
In September 2026, Noah's Ark Water Park lost share of searches among water parks in the United States, from 6.7% to 1.6%.
In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%.
Compare popularity between leading brands
- Great Wolf Lodge vs Kalahari Resorts: compare popularity
- Great Wolf Lodge vs Hurricane Harbor: compare popularity
- Great Wolf Lodge vs Schlitterbahn: compare popularity
- Kalahari Resorts vs Hurricane Harbor: compare popularity
- Kalahari Resorts vs Schlitterbahn: compare popularity
- Hurricane Harbor vs Schlitterbahn: compare popularity
- Compare any of these brands
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