Brandwave

How popular isKalahari Resorts?

In September 2026, people searched for Kalahari Resorts by name about 165,000 times in the United States, about the same as the previous year. These searches made up 12.2% of all United States water park searches, placing Kalahari Resorts second out of five parks. When we asked both ChatGPT and Google AI Overviews about water parks, Kalahari Resorts appeared in two of the three answers.

Search and AI answers in September 2026

Kalahari Resorts is the second most searched of 5 competitors.

  1. Great Wolf LodgeShare of searches 74%Mentioned in 1 of 3 AI answers
  2. Kalahari ResortsShare of searches 12.2%Mentioned in 2 of 3 AI answers
  3. Hurricane HarborShare of searches 6.7%Mentioned in 0 of 3 AI answers
  4. SchlitterbahnShare of searches 5.5%Mentioned in 1 of 3 AI answers
  5. Noah's Ark Water ParkShare of searches 1.6%Mentioned in 0 of 3 AI answers
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Top water parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kalahari Resorts was mentioned in two out of three: in two of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about water parks

3 answers

  • Asked ChatGPT

    “What's the best water park in the US?”

    1. 1Schlitterbahn

  • Asked ChatGPT

    “Which indoor water park resort is best for families?”

    1. 1Great Wolf Lodge
    2. 2Kalahari Resorts

  • Asked ChatGPT

    “What are the best water parks near me?”

    1. 1Kalahari Resorts

  • Searched Google, AI Overview

    “water parks near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “indoor water park”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which water parks compete with Kalahari Resorts?

Kalahari Resorts against water parks in the United States, by month

Share of searches by month for Great Wolf Lodge, Kalahari Resorts, Hurricane Harbor, Schlitterbahn. The figures are in the table below the chart.

View monthly share of searches table
MonthGreat Wolf LodgeKalahari ResortsHurricane HarborSchlitterbahnNoah's Ark Water Park
Oct 202578.4%12.9%2.1%2.6%3.9%
Nov 202579.2%16%0.96%1.8%2.1%
Dec 202582.7%13.6%1%1.5%1.2%
Jan 202683.2%13.7%0.82%1.5%0.82%
Feb 202684.4%11.4%1.3%2.3%0.68%
Mar 202676.6%15.4%3.1%3.8%1.1%
Apr 202672%14.5%5.3%6.5%1.6%
May 202659.6%12%12%12%4.4%
Jun 202655.2%11.1%16.6%11.1%6.1%
Jul 202652.6%10.6%19.3%10.6%7%
Aug 202660.3%9.9%14.9%8.2%6.7%
Sep 202674%12.2%6.7%5.5%1.6%

  1. 1.Great Wolf Lodge

    74%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share +13.6 points.

  2. 2.Kalahari Resorts

    12.2%

    Moved from 3rd to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +2.3 points.

  3. 3.Hurricane Harbor

    6.7%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, -69.9% vs prior month. Share -8.2 points.

  4. 4.Schlitterbahn

    5.5%

    Held 4th. 74K estimated branded searches, -55.2% vs prior month. Share -2.7 points.

  5. 5.Noah's Ark Water Park

    1.6%

    Held 5th. 22.2K estimated branded searches, -83.6% vs prior month. Share -5 points.

Compare popularity between Kalahari Resorts and its closest rivals

Every comparison with Kalahari Resorts

4 comparisons

How has branded search demand for Kalahari Resorts changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kalahari Resorts in the United States held steady at 165K.
  • Across the 12 months ending September 2026, Kalahari Resorts’ share of searches among water parks in the United States decreased from 12.9% to 12.2%.
  • Across the 12 months ending September 2026, Kalahari Resorts’ share of searches among water parks in the United States peaked at 16% in November 2025 and was lowest at 9.9% in August 2026.

How did search popularity change for United States water parks in September 2026?

5 changes

  1. In September 2026, Kalahari Resorts overtook Hurricane Harbor to rank 2nd among water parks in the United States, with 12.2% of the searches.

  2. In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%.

  3. In September 2026, Hurricane Harbor lost share of searches among water parks in the United States, from 14.9% to 6.7%.

  4. In September 2026, Noah's Ark Water Park lost share of searches among water parks in the United States, from 6.7% to 1.6%.

  5. In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%.

How are Kalahari Resorts’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kalahari Resorts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kalahari resorts

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