How popular isGreat Wolf Lodge?
In September 2026, people searched for Great Wolf Lodge by name about 1 million times in the United States, about the same as the previous year. These searches made up 74% of all United States water park searches, placing Great Wolf Lodge first out of five parks. When we asked both ChatGPT and Google AI Overviews about water parks, Great Wolf Lodge appeared in one of the three answers.
Great Wolf Lodge is the most searched of 5 competitors.
Great Wolf LodgeShare of searches 74%Mentioned in 1 of 3 AI answers
Kalahari ResortsShare of searches 12.2%Mentioned in 2 of 3 AI answers
Hurricane HarborShare of searches 6.7%Mentioned in 0 of 3 AI answers- SchlitterbahnShare of searches 5.5%Mentioned in 1 of 3 AI answers
- Noah's Ark Water ParkShare of searches 1.6%Mentioned in 0 of 3 AI answers
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Top water parks in ChatGPT and Google AI Overviews
In three ChatGPT questions, Great Wolf Lodge was mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kalahari Resorts2 of 3Named in 2 of 3 ChatGPT answers
- Great Wolf Lodge1 of 3Named in 1 of 3 ChatGPT answers
- Schlitterbahn1 of 3Named in 1 of 3 ChatGPT answers
- Hurricane Harbor0 of 3Named in 0 of 3 ChatGPT answers
- Noah's Ark Water Park0 of 3Named in 0 of 3 ChatGPT answers
See every answer about water parks
3 answers
Asked ChatGPT
“What's the best water park in the US?”
Asked ChatGPT
“Which indoor water park resort is best for families?”
Asked ChatGPT
“What are the best water parks near me?”
Searched Google, AI Overview
“water parks near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“indoor water park”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which water parks compete with Great Wolf Lodge?
Share of searches by month for Great Wolf Lodge, Kalahari Resorts, Hurricane Harbor, Schlitterbahn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Great Wolf Lodge | Kalahari Resorts | Hurricane Harbor | Schlitterbahn | Noah's Ark Water Park |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.9% | 2.1% | 2.6% | 3.9% |
| Nov 2025 | 79.2% | 16% | 0.96% | 1.8% | 2.1% |
| Dec 2025 | 82.7% | 13.6% | 1% | 1.5% | 1.2% |
| Jan 2026 | 83.2% | 13.7% | 0.82% | 1.5% | 0.82% |
| Feb 2026 | 84.4% | 11.4% | 1.3% | 2.3% | 0.68% |
| Mar 2026 | 76.6% | 15.4% | 3.1% | 3.8% | 1.1% |
| Apr 2026 | 72% | 14.5% | 5.3% | 6.5% | 1.6% |
| May 2026 | 59.6% | 12% | 12% | 12% | 4.4% |
| Jun 2026 | 55.2% | 11.1% | 16.6% | 11.1% | 6.1% |
| Jul 2026 | 52.6% | 10.6% | 19.3% | 10.6% | 7% |
| Aug 2026 | 60.3% | 9.9% | 14.9% | 8.2% | 6.7% |
| Sep 2026 | 74% | 12.2% | 6.7% | 5.5% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74% | 1M | -18% | +13.6 points | |
| 2, moved from 3rd to 2nd | 12.2% | 165K | -17.9% | +2.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.7% | 90.5K | -69.9% | -8.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.5% | 74K | -55.2% | -2.7 points | |
| 5, held 5th | 1.6% | 22.2K | -83.6% | -5 points |
74%
Held 1st. 1M estimated branded searches, -18% vs prior month. Share +13.6 points.
12.2%
Moved from 3rd to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +2.3 points.
6.7%
Moved from 2nd to 3rd. 90.5K estimated branded searches, -69.9% vs prior month. Share -8.2 points.
5.5%
Held 4th. 74K estimated branded searches, -55.2% vs prior month. Share -2.7 points.
1.6%
Held 5th. 22.2K estimated branded searches, -83.6% vs prior month. Share -5 points.
Compare popularity between Great Wolf Lodge and its closest rivals
Every comparison with Great Wolf Lodge
4 comparisons
How has branded search demand for Great Wolf Lodge changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Great Wolf Lodge in the United States held steady at 1M.
- Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States decreased from 78.4% to 74%.
- Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States peaked at 84.4% in February 2026 and was lowest at 52.6% in July 2026.
How did search popularity change for United States water parks in September 2026?
5 changes
In September 2026, Kalahari Resorts overtook Hurricane Harbor to rank 2nd among water parks in the United States, with 12.2% of the searches.
In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%.
In September 2026, Hurricane Harbor lost share of searches among water parks in the United States, from 14.9% to 6.7%.
In September 2026, Noah's Ark Water Park lost share of searches among water parks in the United States, from 6.7% to 1.6%.
In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%.
How are Great Wolf Lodge’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Great Wolf Lodge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- great wolf lodge
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