Great Wolf Lodge vs Schlitterbahn:Which is more popular?
In September 2026, Great Wolf Lodge had more branded searches than Schlitterbahn among water parks in the United States. Great Wolf Lodge had about 1 million branded searches, while Schlitterbahn had 74,000. Great Wolf Lodge made up 74% of all water park searches we track, and Schlitterbahn accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about water parks, Great Wolf Lodge and Schlitterbahn each appeared in one of the three answers.
Who do people search for more?
Great Wolf Lodge, about 14 searches for every 1 for Schlitterbahn
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
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Top water parks in ChatGPT and Google AI Overviews
In three ChatGPT questions, Great Wolf Lodge and Schlitterbahn were each mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kalahari Resorts2 of 3Named in 2 of 3 ChatGPT answers- Great Wolf Lodge1 of 3Named in 1 of 3 ChatGPT answers
Schlitterbahn1 of 3Named in 1 of 3 ChatGPT answers- Hurricane Harbor0 of 3Named in 0 of 3 ChatGPT answers
- Noah's Ark Water Park0 of 3Named in 0 of 3 ChatGPT answers
See every answer about water parks
3 answers
Asked ChatGPT
“What's the best water park in the US?”
Asked ChatGPT
“Which indoor water park resort is best for families?”
Asked ChatGPT
“What are the best water parks near me?”
Searched Google, AI Overview
“water parks near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“indoor water park”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Great Wolf Lodge or Schlitterbahn more popular in search?
This chart shows how often people search Google for Great Wolf Lodge and Schlitterbahn by name. Each line represents a brand's share of searches for all five water parks we track, month by month, from searches in United States.
Share of searches by month for Great Wolf Lodge, Schlitterbahn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Great Wolf Lodge | Kalahari Resorts | Hurricane Harbor | Schlitterbahn | Noah's Ark Water Park |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.9% | 2.1% | 2.6% | 3.9% |
| Nov 2025 | 79.2% | 16% | 0.96% | 1.8% | 2.1% |
| Dec 2025 | 82.7% | 13.6% | 1% | 1.5% | 1.2% |
| Jan 2026 | 83.2% | 13.7% | 0.82% | 1.5% | 0.82% |
| Feb 2026 | 84.4% | 11.4% | 1.3% | 2.3% | 0.68% |
| Mar 2026 | 76.6% | 15.4% | 3.1% | 3.8% | 1.1% |
| Apr 2026 | 72% | 14.5% | 5.3% | 6.5% | 1.6% |
| May 2026 | 59.6% | 12% | 12% | 12% | 4.4% |
| Jun 2026 | 55.2% | 11.1% | 16.6% | 11.1% | 6.1% |
| Jul 2026 | 52.6% | 10.6% | 19.3% | 10.6% | 7% |
| Aug 2026 | 60.3% | 9.9% | 14.9% | 8.2% | 6.7% |
| Sep 2026 | 74% | 12.2% | 6.7% | 5.5% | 1.6% |
How has the Great Wolf Lodge and Schlitterbahn comparison changed over the last 12 months?
3 findings
- Great Wolf Lodge was ahead of Schlitterbahn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States moved from 78.4% to 74%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Schlitterbahn’s share of searches among water parks in the United States moved from 2.6% to 5.5%, and its estimated monthly branded searches moved from 33.1K to 74K.
How did search popularity change for United States water parks in September 2026?
2 changes
In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%.
In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Great Wolf Lodge’s and Schlitterbahn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Great Wolf Lodge
1 branded search term
- great wolf lodge
Schlitterbahn
1 branded search term
- schlitterbahn
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