Brandwave

How popular isSchlitterbahn?

In September 2026, people searched for Schlitterbahn by name about 74,000 times in the United States, a 123.6% increase from the previous year. These searches made up 5.5% of all United States water park searches, placing Schlitterbahn fourth out of five parks. When we asked both ChatGPT and Google AI Overviews about water parks, Schlitterbahn appeared in one of the three answers.

Search and AI answers in September 2026

Schlitterbahn is the fourth most searched of 5 competitors.

  1. Great Wolf LodgeShare of searches 74%Mentioned in 1 of 3 AI answers
  2. Kalahari ResortsShare of searches 12.2%Mentioned in 2 of 3 AI answers
  3. Hurricane HarborShare of searches 6.7%Mentioned in 0 of 3 AI answers
  4. SchlitterbahnShare of searches 5.5%Mentioned in 1 of 3 AI answers
  5. Noah's Ark Water ParkShare of searches 1.6%Mentioned in 0 of 3 AI answers
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Top water parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Schlitterbahn was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about water parks

3 answers

  • Asked ChatGPT

    “What's the best water park in the US?”

    1. 1Schlitterbahn

  • Asked ChatGPT

    “Which indoor water park resort is best for families?”

    1. 1Great Wolf Lodge
    2. 2Kalahari Resorts

  • Asked ChatGPT

    “What are the best water parks near me?”

    1. 1Kalahari Resorts

  • Searched Google, AI Overview

    “water parks near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “indoor water park”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which water parks compete with Schlitterbahn?

Schlitterbahn against water parks in the United States, by month

Share of searches by month for Great Wolf Lodge, Kalahari Resorts, Hurricane Harbor, Schlitterbahn. The figures are in the table below the chart.

View monthly share of searches table
MonthGreat Wolf LodgeKalahari ResortsHurricane HarborSchlitterbahnNoah's Ark Water Park
Oct 202578.4%12.9%2.1%2.6%3.9%
Nov 202579.2%16%0.96%1.8%2.1%
Dec 202582.7%13.6%1%1.5%1.2%
Jan 202683.2%13.7%0.82%1.5%0.82%
Feb 202684.4%11.4%1.3%2.3%0.68%
Mar 202676.6%15.4%3.1%3.8%1.1%
Apr 202672%14.5%5.3%6.5%1.6%
May 202659.6%12%12%12%4.4%
Jun 202655.2%11.1%16.6%11.1%6.1%
Jul 202652.6%10.6%19.3%10.6%7%
Aug 202660.3%9.9%14.9%8.2%6.7%
Sep 202674%12.2%6.7%5.5%1.6%

  1. 1.Great Wolf Lodge

    74%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share +13.6 points.

  2. 2.Kalahari Resorts

    12.2%

    Moved from 3rd to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +2.3 points.

  3. 3.Hurricane Harbor

    6.7%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, -69.9% vs prior month. Share -8.2 points.

  4. 4.Schlitterbahn

    5.5%

    Held 4th. 74K estimated branded searches, -55.2% vs prior month. Share -2.7 points.

  5. 5.Noah's Ark Water Park

    1.6%

    Held 5th. 22.2K estimated branded searches, -83.6% vs prior month. Share -5 points.

Compare popularity between Schlitterbahn and its closest rivals

Every comparison with Schlitterbahn

4 comparisons

How has branded search demand for Schlitterbahn changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schlitterbahn in the United States rose from 33.1K to 74K.
  • Across the 12 months ending September 2026, Schlitterbahn’s share of searches among water parks in the United States increased from 2.6% to 5.5%.
  • Across the 12 months ending September 2026, Schlitterbahn’s share of searches among water parks in the United States peaked at 12% in May 2026 and was lowest at 1.5% in December 2025.

How did search popularity change for United States water parks in September 2026?

5 changes

  1. In September 2026, Kalahari Resorts overtook Hurricane Harbor to rank 2nd among water parks in the United States, with 12.2% of the searches.

  2. In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%.

  3. In September 2026, Hurricane Harbor lost share of searches among water parks in the United States, from 14.9% to 6.7%.

  4. In September 2026, Noah's Ark Water Park lost share of searches among water parks in the United States, from 6.7% to 1.6%.

  5. In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%.

How are Schlitterbahn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schlitterbahn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schlitterbahn

How the Brand Demand Index is measured

Who owns Schlitterbahn?

Schlitterbahn is owned by Six Flags. Brandwave also tracks Six Flags, Cedar Point and Hurricane Harbor, owned by the same company, in the United States.

Do you work for Schlitterbahn? To request corrections or removal please contact us via our support page and we will be happy to assist.

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