Brandwave

Hurricane Harbor vs Schlitterbahn:Which is more popular?

In September 2026, Hurricane Harbor had more branded searches than Schlitterbahn among water parks in the United States. Hurricane Harbor had about 90,500 branded searches, while Schlitterbahn had 74,000. Hurricane Harbor made up 6.7% of all water park searches we track, and Schlitterbahn accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about water parks, Schlitterbahn appeared in one of the three answers and Hurricane Harbor in none.

Among water parks in the United States in September 2026

Who do people search for more?

Hurricane Harbor, about 22% more searches than Schlitterbahn

Hurricane Harbor 90.5K searchesSchlitterbahn 74K searches

Who does AI mention more?

Schlitterbahn, mentioned in 1 of 3 answers, Hurricane Harbor in 0

Schlitterbahn in 1 of 3Hurricane Harbor in 0 of 3

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Top water parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Schlitterbahn was mentioned in one out of three: in one of the three ChatGPT answers. Hurricane Harbor did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about water parks

3 answers
  • Asked ChatGPT

    “What's the best water park in the US?”

    1. 1Schlitterbahn
  • Asked ChatGPT

    “Which indoor water park resort is best for families?”

    1. 1Great Wolf Lodge
    2. 2Kalahari Resorts
  • Asked ChatGPT

    “What are the best water parks near me?”

    1. 1Kalahari Resorts
  • Searched Google, AI Overview

    “water parks near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “indoor water park”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Hurricane Harbor or Schlitterbahn more popular in search?

This chart shows how often people search Google for Hurricane Harbor and Schlitterbahn by name. Each line represents a brand's share of searches for all five water parks we track, month by month, from searches in United States.

Hurricane Harbor and Schlitterbahn among water parks in the United States, by month

Share of searches by month for Hurricane Harbor, Schlitterbahn. The figures are in the table below the chart.

View monthly share of searches table
MonthGreat Wolf LodgeKalahari ResortsHurricane HarborSchlitterbahnNoah's Ark Water Park
Oct 202578.4%12.9%2.1%2.6%3.9%
Nov 202579.2%16%0.96%1.8%2.1%
Dec 202582.7%13.6%1%1.5%1.2%
Jan 202683.2%13.7%0.82%1.5%0.82%
Feb 202684.4%11.4%1.3%2.3%0.68%
Mar 202676.6%15.4%3.1%3.8%1.1%
Apr 202672%14.5%5.3%6.5%1.6%
May 202659.6%12%12%12%4.4%
Jun 202655.2%11.1%16.6%11.1%6.1%
Jul 202652.6%10.6%19.3%10.6%7%
Aug 202660.3%9.9%14.9%8.2%6.7%
Sep 202674%12.2%6.7%5.5%1.6%

How has the Hurricane Harbor and Schlitterbahn comparison changed over the last 12 months?

3 findings

How did search popularity change for United States water parks in September 2026?

3 changes
  1. In September 2026, Kalahari Resorts overtook Hurricane Harbor to rank 2nd among water parks in the United States, with 12.2% of the searches.

  2. In September 2026, Hurricane Harbor lost share of searches among water parks in the United States, from 14.9% to 6.7%.

  3. In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hurricane Harbor’s and Schlitterbahn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hurricane Harbor

1 branded search term

  • hurricane harbor

Schlitterbahn

1 branded search term

  • schlitterbahn

How the Brand Demand Index is measured

Other head-to-heads among water parks

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