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Tax preparation services in United States:Which are searched most?

In September 2026, TurboTax was the most searched among tax preparation services in United States, with an estimated 550K branded searches and 47.5% estimated Share of Search within this set.

Share of Search, September 2026
  1. TurboTax47.5%
  2. H&R Block38.8%
  3. Liberty Tax4.7%
  4. Jackson Hewitt3.6%
  5. TaxAct3.5%
  6. TaxSlayer1.9%

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Share of SearchLeaderboard

Compare the tax preparation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tax preparation services in United States, by month

Share of Search by month for TurboTax, H&R Block, Liberty Tax, Jackson Hewitt, TaxAct. The figures are in the table below the chart.

View monthly share of search table
MonthTurboTaxH&R BlockLiberty TaxJackson HewittTaxActTaxSlayer
Oct 202548.2%39.4%3.4%3.6%3.5%1.9%
Nov 202534.3%51.3%3.6%7%2.5%1.4%
Dec 202535.7%35.7%5.4%19.7%2.1%1.4%
Jan 202660%26.9%2.1%5.5%3.6%2%
Feb 202656.4%30.9%2.1%4.2%4.2%2.3%
Mar 202656.6%31%2.5%3.5%4.2%2.3%
Apr 202660.4%27.1%2.1%2.5%5.4%2.4%
May 202650.3%33.6%4.1%4.6%3.7%3.7%
Jun 202646.3%37.9%4.6%4.3%4.2%2.8%
Jul 202650.8%34%5.1%3.8%3.7%2.5%
Aug 202647.8%39.1%4.8%3%3.5%1.9%
Sep 202647.5%38.8%4.7%3.6%3.5%1.9%

This month’s ranking, September 2026

  1. 1.TurboTax

    47.5%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.H&R Block

    38.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Liberty Tax

    4.7%

    Held 3rd. 54.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Jackson Hewitt

    3.6%

    Moved from 5th to 4th. 41.5K estimated branded searches, +21.7% vs prior month. Share +0.6 points.

  5. 5.TaxAct

    3.5%

    Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.TaxSlayer

    1.9%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tax preparation services in United States?

In September 2026, TurboTax was the most searched among tax preparation services in United States, with an estimated 550K branded searches and 47.5% estimated Share of Search within this set. H&R Block is in 2nd place, 8.6 percentage points behind at 38.8% Share of Search.

United States tax preparation services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TurboTax48.2% → 47.5%60.4%Apr 202634.3%Nov 20251st
H&R Block39.4% → 38.8%51.3%Nov 202526.9%Jan 20262nd
Liberty Tax3.4% → 4.7%5.4%Dec 20252.1%Feb 20265th → 3rd
Jackson Hewitt3.6%19.7%Dec 20252.5%Apr 20263rd → 4th
TaxAct3.5%5.4%Apr 20262.1%Dec 20254th → 5th
TaxSlayer1.9%3.7%May 20261.4%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, TurboTax’s estimated Share of Search among tax preparation services in United States decreased from 48.2% to 47.5%.
  • Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States decreased from 39.4% to 38.8%.
  • Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States increased from 3.4% to 4.7%.
  • Across the 12 months ending September 2026, TurboTax’s estimated Share of Search among tax preparation services in United States peaked at 60.4% in April 2026 and was lowest at 34.3% in November 2025.
  • Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States peaked at 51.3% in November 2025 and was lowest at 26.9% in January 2026.
  • Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States peaked at 5.4% in December 2025 and was lowest at 2.1% in February 2026.
  • Across the 12 months ending September 2026, Jackson Hewitt’s estimated Share of Search among tax preparation services in United States peaked at 19.7% in December 2025 and was lowest at 2.5% in April 2026.
  • Across the 12 months ending September 2026, TaxAct’s estimated Share of Search among tax preparation services in United States peaked at 5.4% in April 2026 and was lowest at 2.1% in December 2025.
  • Across the 12 months ending September 2026, TaxSlayer’s estimated Share of Search among tax preparation services in United States peaked at 3.7% in May 2026 and was lowest at 1.4% in November 2025.
  • Across the 12 months ending September 2026, Liberty Tax rose from 5th to 3rd among tax preparation services in United States.
  • Across the 12 months ending September 2026, Jackson Hewitt fell from 3rd to 4th among tax preparation services in United States.
  • Across the 12 months ending September 2026, TaxAct fell from 4th to 5th among tax preparation services in United States.
  • Across the 12 months ending September 2026, TaxSlayer held steady: its estimated Share of Search among tax preparation services in United States moved less than 0.5 percentage points.

How did search popularity change for United States tax preparation services in September 2026?

  1. In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.

  2. TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.

  3. TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026.

  4. Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  5. Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

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