How popular isLiberty Tax in search?
In September 2026, there were an estimated 54.9K branded searches for Liberty Tax in United States which held steady over the last 12 months. Liberty Tax holds 4.7% estimated Share of Search among United States tax preparation services and is ranked 3rd of 6 competitors for search popularity.
TurboTax47.5%
H&R Block38.8%
Liberty Tax4.7%
Jackson Hewitt3.6%
TaxAct3.5%
TaxSlayer1.9%
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Which tax preparation services compete with Liberty Tax?
Share of Search by month for TurboTax, H&R Block, Liberty Tax, Jackson Hewitt, TaxAct. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | Liberty Tax | Jackson Hewitt | TaxAct | TaxSlayer |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 3.4% | 3.6% | 3.5% | 1.9% |
| Nov 2025 | 34.3% | 51.3% | 3.6% | 7% | 2.5% | 1.4% |
| Dec 2025 | 35.7% | 35.7% | 5.4% | 19.7% | 2.1% | 1.4% |
| Jan 2026 | 60% | 26.9% | 2.1% | 5.5% | 3.6% | 2% |
| Feb 2026 | 56.4% | 30.9% | 2.1% | 4.2% | 4.2% | 2.3% |
| Mar 2026 | 56.6% | 31% | 2.5% | 3.5% | 4.2% | 2.3% |
| Apr 2026 | 60.4% | 27.1% | 2.1% | 2.5% | 5.4% | 2.4% |
| May 2026 | 50.3% | 33.6% | 4.1% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 37.9% | 4.6% | 4.3% | 4.2% | 2.8% |
| Jul 2026 | 50.8% | 34% | 5.1% | 3.8% | 3.7% | 2.5% |
| Aug 2026 | 47.8% | 39.1% | 4.8% | 3% | 3.5% | 1.9% |
| Sep 2026 | 47.5% | 38.8% | 4.7% | 3.6% | 3.5% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 550K | 0% | -0.3 points | |
| 2, held 2nd | 38.8% | 450K | 0% | -0.2 points | |
| 3, held 3rd | 4.7% | 54.9K | 0% | 0 points | |
| 4, moved from 5th to 4th | 3.6% | 41.5K | +21.7% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.5% | 40.5K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.9% | 22.2K | 0% | 0 points |
1.
TurboTax47.5%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.3 points.
38.8%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.7%
Held 3rd. 54.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.6%
Moved from 5th to 4th. 41.5K estimated branded searches, +21.7% vs prior month. Share +0.6 points.
5.
TaxAct3.5%
Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.9%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Liberty Tax and its closest rivals
Every comparison with Liberty Tax
5 comparisons
How has branded search demand for Liberty Tax changed in United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Liberty Tax in United States held steady, from 57.6K to 54.9K.
- Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States increased from 3.4% to 4.7%.
- Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States peaked at 5.4% in December 2025 and was lowest at 2.1% in February 2026.
- Across the 12 months ending September 2026, Liberty Tax rose from 5th to 3rd among tax preparation services in United States.
How did search popularity change for United States tax preparation services in September 2026?
5 changes
In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.
TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.
TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026.
Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
How is Liberty Tax measured?
Brandwave collects information about searches that people make online using Liberty Tax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- liberty tax
- liberty tax service
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