Liberty Tax vs TurboTax:Which is searched more in United States?
In September 2026, TurboTax had more branded searches than Liberty Tax among tax preparation services in United States. TurboTax was estimated to have 550K branded searches compared to Liberty Tax’s 54.9K, and held a 47.5% Share of Search versus Liberty Tax’s 4.7%.
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Which is more popular in search, Liberty Tax or TurboTax?
Compare the tax preparation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TurboTax, Liberty Tax. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | Liberty Tax | Jackson Hewitt | TaxAct | TaxSlayer |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 3.4% | 3.6% | 3.5% | 1.9% |
| Nov 2025 | 34.3% | 51.3% | 3.6% | 7% | 2.5% | 1.4% |
| Dec 2025 | 35.7% | 35.7% | 5.4% | 19.7% | 2.1% | 1.4% |
| Jan 2026 | 60% | 26.9% | 2.1% | 5.5% | 3.6% | 2% |
| Feb 2026 | 56.4% | 30.9% | 2.1% | 4.2% | 4.2% | 2.3% |
| Mar 2026 | 56.6% | 31% | 2.5% | 3.5% | 4.2% | 2.3% |
| Apr 2026 | 60.4% | 27.1% | 2.1% | 2.5% | 5.4% | 2.4% |
| May 2026 | 50.3% | 33.6% | 4.1% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 37.9% | 4.6% | 4.3% | 4.2% | 2.8% |
| Jul 2026 | 50.8% | 34% | 5.1% | 3.8% | 3.7% | 2.5% |
| Aug 2026 | 47.8% | 39.1% | 4.8% | 3% | 3.5% | 1.9% |
| Sep 2026 | 47.5% | 38.8% | 4.7% | 3.6% | 3.5% | 1.9% |
How has the Liberty Tax and TurboTax comparison changed over the last 12 months?
3 findings
- TurboTax was ahead of Liberty Tax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States moved from 3.4% to 4.7%, and its estimated monthly branded searches moved from 57.6K to 54.9K.
- Across the 12 months ending September 2026, TurboTax’s estimated Share of Search among tax preparation services in United States moved from 48.2% to 47.5%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for United States tax preparation services in September 2026?
1 change
Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Other head-to-heads among tax preparation services
How each brand is measured
Brandwave collects information about searches that people make online using Liberty Tax’s and TurboTax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liberty Tax
2 branded search terms
- liberty tax
- liberty tax service
TurboTax
1 branded search term
- turbotax
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