H&R Block vs TaxAct:Which is searched more in United States?
In September 2026, H&R Block had more branded searches than TaxAct among tax preparation services in United States. H&R Block was estimated to have 450K branded searches compared to TaxAct’s 40.5K, and held a 38.8% Share of Search versus TaxAct’s 3.5%.
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Which is more popular in search, H&R Block or TaxAct?
Compare the tax preparation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for H&R Block, TaxAct. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | Liberty Tax | Jackson Hewitt | TaxAct | TaxSlayer |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 3.4% | 3.6% | 3.5% | 1.9% |
| Nov 2025 | 34.3% | 51.3% | 3.6% | 7% | 2.5% | 1.4% |
| Dec 2025 | 35.7% | 35.7% | 5.4% | 19.7% | 2.1% | 1.4% |
| Jan 2026 | 60% | 26.9% | 2.1% | 5.5% | 3.6% | 2% |
| Feb 2026 | 56.4% | 30.9% | 2.1% | 4.2% | 4.2% | 2.3% |
| Mar 2026 | 56.6% | 31% | 2.5% | 3.5% | 4.2% | 2.3% |
| Apr 2026 | 60.4% | 27.1% | 2.1% | 2.5% | 5.4% | 2.4% |
| May 2026 | 50.3% | 33.6% | 4.1% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 37.9% | 4.6% | 4.3% | 4.2% | 2.8% |
| Jul 2026 | 50.8% | 34% | 5.1% | 3.8% | 3.7% | 2.5% |
| Aug 2026 | 47.8% | 39.1% | 4.8% | 3% | 3.5% | 1.9% |
| Sep 2026 | 47.5% | 38.8% | 4.7% | 3.6% | 3.5% | 1.9% |
How has the H&R Block and TaxAct comparison changed over the last 12 months?
3 findings
- H&R Block was ahead of TaxAct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States moved from 39.4% to 38.8%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, TaxAct’s estimated Share of Search among tax preparation services in United States held steady at 3.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for United States tax preparation services in September 2026?
3 changes
In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.
TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026.
Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Other head-to-heads among tax preparation services
TurboTax vs H&R Block: compare search popularity
TurboTax vs Liberty Tax: compare search popularity- TurboTax vs Jackson Hewitt: compare search popularity
- TurboTax vs TaxAct: compare search popularity
- H&R Block vs Liberty Tax: compare search popularity
- H&R Block vs Jackson Hewitt: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using H&R Block’s and TaxAct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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