Brandwave

How popular isTaxAct in search?

In September 2026, there were an estimated 40.5K branded searches for TaxAct in United States which is down 33.1% over the last 12 months. TaxAct holds 3.5% estimated Share of Search among United States tax preparation services and is ranked 5th of 6 competitors for search popularity.

Share of Search, September 2026
  1. TurboTax47.5%
  2. H&R Block38.8%
  3. Liberty Tax4.7%
  4. Jackson Hewitt3.6%
  5. TaxAct3.5%
  6. TaxSlayer1.9%
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Which tax preparation services compete with TaxAct?

TaxAct against tax preparation services in United States, by month

Share of Search by month for TurboTax, H&R Block, Liberty Tax, Jackson Hewitt, TaxAct. The figures are in the table below the chart.

View monthly share of search table
MonthTurboTaxH&R BlockLiberty TaxJackson HewittTaxActTaxSlayer
Oct 202548.2%39.4%3.4%3.6%3.5%1.9%
Nov 202534.3%51.3%3.6%7%2.5%1.4%
Dec 202535.7%35.7%5.4%19.7%2.1%1.4%
Jan 202660%26.9%2.1%5.5%3.6%2%
Feb 202656.4%30.9%2.1%4.2%4.2%2.3%
Mar 202656.6%31%2.5%3.5%4.2%2.3%
Apr 202660.4%27.1%2.1%2.5%5.4%2.4%
May 202650.3%33.6%4.1%4.6%3.7%3.7%
Jun 202646.3%37.9%4.6%4.3%4.2%2.8%
Jul 202650.8%34%5.1%3.8%3.7%2.5%
Aug 202647.8%39.1%4.8%3%3.5%1.9%
Sep 202647.5%38.8%4.7%3.6%3.5%1.9%

  1. 1.TurboTax

    47.5%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.H&R Block

    38.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Liberty Tax

    4.7%

    Held 3rd. 54.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Jackson Hewitt

    3.6%

    Moved from 5th to 4th. 41.5K estimated branded searches, +21.7% vs prior month. Share +0.6 points.

  5. 5.TaxAct

    3.5%

    Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.TaxSlayer

    1.9%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TaxAct and its closest rivals

Every comparison with TaxAct

How has branded search demand for TaxAct changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TaxAct in United States fell from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, TaxAct’s estimated Share of Search among tax preparation services in United States peaked at 5.4% in April 2026 and was lowest at 2.1% in December 2025.
  • Across the 12 months ending September 2026, TaxAct fell from 4th to 5th among tax preparation services in United States.

How did search popularity change for United States tax preparation services in September 2026?

  1. In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.

  2. TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.

  3. TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026.

  4. Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  5. Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

Where does TaxAct compete?

TaxAct is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tax preparation software4th of 53.1%Show ranking
Tax preparation services5th of 63.5%Shown above

How is TaxAct measured?

Brandwave collects information about searches that people make online using TaxAct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • taxact

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How the Brand Demand Index is measured

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