TaxAct vs TaxSlayer:Which is searched more in United States?
In September 2026, TaxAct had more branded searches than TaxSlayer among tax preparation services in United States. TaxAct was estimated to have 40.5K branded searches compared to TaxSlayer’s 22.2K, and held a 3.5% Share of Search versus TaxSlayer’s 1.9%.
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Which is more popular in search, TaxAct or TaxSlayer?
Compare the tax preparation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TaxAct, TaxSlayer. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | Liberty Tax | Jackson Hewitt | TaxAct | TaxSlayer |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 3.4% | 3.6% | 3.5% | 1.9% |
| Nov 2025 | 34.3% | 51.3% | 3.6% | 7% | 2.5% | 1.4% |
| Dec 2025 | 35.7% | 35.7% | 5.4% | 19.7% | 2.1% | 1.4% |
| Jan 2026 | 60% | 26.9% | 2.1% | 5.5% | 3.6% | 2% |
| Feb 2026 | 56.4% | 30.9% | 2.1% | 4.2% | 4.2% | 2.3% |
| Mar 2026 | 56.6% | 31% | 2.5% | 3.5% | 4.2% | 2.3% |
| Apr 2026 | 60.4% | 27.1% | 2.1% | 2.5% | 5.4% | 2.4% |
| May 2026 | 50.3% | 33.6% | 4.1% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 37.9% | 4.6% | 4.3% | 4.2% | 2.8% |
| Jul 2026 | 50.8% | 34% | 5.1% | 3.8% | 3.7% | 2.5% |
| Aug 2026 | 47.8% | 39.1% | 4.8% | 3% | 3.5% | 1.9% |
| Sep 2026 | 47.5% | 38.8% | 4.7% | 3.6% | 3.5% | 1.9% |
How has the TaxAct and TaxSlayer comparison changed over the last 12 months?
3 findings
- TaxAct was ahead of TaxSlayer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TaxAct’s estimated Share of Search among tax preparation services in United States held steady at 3.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, TaxSlayer’s estimated Share of Search among tax preparation services in United States held steady at 1.9%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for United States tax preparation services in September 2026?
3 changes
In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.
TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.
TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026.
Other head-to-heads among tax preparation services
TurboTax vs H&R Block: compare search popularity
TurboTax vs Liberty Tax: compare search popularity- TurboTax vs Jackson Hewitt: compare search popularity
- TurboTax vs TaxAct: compare search popularity
- H&R Block vs Liberty Tax: compare search popularity
- H&R Block vs Jackson Hewitt: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using TaxAct’s and TaxSlayer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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