H&R Block vs Jackson Hewitt:Which is searched more in United States?
In September 2026, H&R Block had more branded searches than Jackson Hewitt among tax preparation services in United States. H&R Block was estimated to have 450K branded searches compared to Jackson Hewitt’s 41.5K, and held a 38.8% Share of Search versus Jackson Hewitt’s 3.6%.
Follow H&R Block vs Jackson Hewitt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, H&R Block or Jackson Hewitt?
Compare the tax preparation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for H&R Block, Jackson Hewitt. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | Liberty Tax | Jackson Hewitt | TaxAct | TaxSlayer |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 3.4% | 3.6% | 3.5% | 1.9% |
| Nov 2025 | 34.3% | 51.3% | 3.6% | 7% | 2.5% | 1.4% |
| Dec 2025 | 35.7% | 35.7% | 5.4% | 19.7% | 2.1% | 1.4% |
| Jan 2026 | 60% | 26.9% | 2.1% | 5.5% | 3.6% | 2% |
| Feb 2026 | 56.4% | 30.9% | 2.1% | 4.2% | 4.2% | 2.3% |
| Mar 2026 | 56.6% | 31% | 2.5% | 3.5% | 4.2% | 2.3% |
| Apr 2026 | 60.4% | 27.1% | 2.1% | 2.5% | 5.4% | 2.4% |
| May 2026 | 50.3% | 33.6% | 4.1% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 37.9% | 4.6% | 4.3% | 4.2% | 2.8% |
| Jul 2026 | 50.8% | 34% | 5.1% | 3.8% | 3.7% | 2.5% |
| Aug 2026 | 47.8% | 39.1% | 4.8% | 3% | 3.5% | 1.9% |
| Sep 2026 | 47.5% | 38.8% | 4.7% | 3.6% | 3.5% | 1.9% |
How has the H&R Block and Jackson Hewitt comparison changed over the last 12 months?
3 findings
- H&R Block was ahead of Jackson Hewitt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H&R Block’s estimated Share of Search among tax preparation services in United States moved from 39.4% to 38.8%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Jackson Hewitt’s estimated Share of Search among tax preparation services in United States held steady at 3.6%, and its estimated monthly branded searches moved from 61.8K to 41.5K.
How did search popularity change for United States tax preparation services in September 2026?
2 changes
In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.
Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Other head-to-heads among tax preparation services
How each brand is measured
Brandwave collects information about searches that people make online using H&R Block’s and Jackson Hewitt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
H&R Block
1 branded search term
- h&r block
Jackson Hewitt
2 branded search terms
- jackson hewitt
- jackson hewitt tax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.