How popular isJackson Hewitt in search?
In September 2026, there were an estimated 41.5K branded searches for Jackson Hewitt in United States which is down 32.8% over the last 12 months. Jackson Hewitt holds 3.6% estimated Share of Search among United States tax preparation services and is ranked 4th of 6 competitors for search popularity.
TurboTax47.5%
H&R Block38.8%
Liberty Tax4.7%
Jackson Hewitt3.6%
TaxAct3.5%
TaxSlayer1.9%
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Which tax preparation services compete with Jackson Hewitt?
Share of Search by month for TurboTax, H&R Block, Liberty Tax, Jackson Hewitt, TaxAct. The figures are in the table below the chart.
View monthly share of search table
| Month | TurboTax | H&R Block | Liberty Tax | Jackson Hewitt | TaxAct | TaxSlayer |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 39.4% | 3.4% | 3.6% | 3.5% | 1.9% |
| Nov 2025 | 34.3% | 51.3% | 3.6% | 7% | 2.5% | 1.4% |
| Dec 2025 | 35.7% | 35.7% | 5.4% | 19.7% | 2.1% | 1.4% |
| Jan 2026 | 60% | 26.9% | 2.1% | 5.5% | 3.6% | 2% |
| Feb 2026 | 56.4% | 30.9% | 2.1% | 4.2% | 4.2% | 2.3% |
| Mar 2026 | 56.6% | 31% | 2.5% | 3.5% | 4.2% | 2.3% |
| Apr 2026 | 60.4% | 27.1% | 2.1% | 2.5% | 5.4% | 2.4% |
| May 2026 | 50.3% | 33.6% | 4.1% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 37.9% | 4.6% | 4.3% | 4.2% | 2.8% |
| Jul 2026 | 50.8% | 34% | 5.1% | 3.8% | 3.7% | 2.5% |
| Aug 2026 | 47.8% | 39.1% | 4.8% | 3% | 3.5% | 1.9% |
| Sep 2026 | 47.5% | 38.8% | 4.7% | 3.6% | 3.5% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 550K | 0% | -0.3 points | |
| 2, held 2nd | 38.8% | 450K | 0% | -0.2 points | |
| 3, held 3rd | 4.7% | 54.9K | 0% | 0 points | |
| 4, moved from 5th to 4th | 3.6% | 41.5K | +21.7% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.5% | 40.5K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.9% | 22.2K | 0% | 0 points |
1.
TurboTax47.5%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.3 points.
38.8%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.7%
Held 3rd. 54.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.6%
Moved from 5th to 4th. 41.5K estimated branded searches, +21.7% vs prior month. Share +0.6 points.
5.
TaxAct3.5%
Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.9%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Jackson Hewitt and its closest rivals
- Jackson Hewitt vs TurboTax: compare search popularity
- Jackson Hewitt vs H&R Block: compare search popularity
- Jackson Hewitt vs Liberty Tax: compare search popularity
- Jackson Hewitt vs TaxAct: compare search popularity
- Jackson Hewitt vs TaxSlayer: compare search popularity
- Compare Jackson Hewitt with any brand
Every comparison with Jackson Hewitt
5 comparisons
How has branded search demand for Jackson Hewitt changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jackson Hewitt in United States fell from 61.8K to 41.5K.
- Across the 12 months ending September 2026, Jackson Hewitt’s estimated Share of Search among tax preparation services in United States peaked at 19.7% in December 2025 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, Jackson Hewitt fell from 3rd to 4th among tax preparation services in United States.
How did search popularity change for United States tax preparation services in September 2026?
5 changes
In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.
TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.
TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026.
Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
How is Jackson Hewitt measured?
Brandwave collects information about searches that people make online using Jackson Hewitt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- jackson hewitt
- jackson hewitt tax
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