Sunglasses brands in the United States:Which are most popular?

Name: Sunglasses brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ray-Ban was the most searched sunglasses brand in the United States, accounting for 39.8% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Ray-Ban and Oakley were mentioned most often, in four of the five answers. Oakley was recommended most often, coming first in one out of four responses that gave a list.

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Top sunglasses brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ray-Ban and Oakley were mentioned most often, in four of the five answers. Oakley was recommended most often, coming first in one out of four answers that gave a list. Costa was second, and Ray-Ban was third. Quay, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ray-Ban	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Oakley	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Costa	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Goodr	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Maui Jim	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Prada	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Oliver Peoples	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Smith	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Persol	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Le Specs	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Warby Parker	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Quay	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Gucci	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Pit Viper	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Knockaround	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Specs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Warby Parker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pit Viper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knockaround0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sunglasses brands

5 answers

Asked ChatGPT
“Which sunglasses should I buy?”
1. 1Ray-Ban
2. 2Oakley
3. 3Le Specs
Asked ChatGPT
“What are the best sunglasses brands?”
1. 1Ray-Ban
2. 2Persol
3. 3Maui Jim
4. 4Oliver Peoples
5. 5Oakley
6. 6Costa
7. 7Warby Parker
8. 8Goodr
9. 9Prada
Asked ChatGPT
“What are the best polarized sunglasses?”
1. 1Maui Jim
2. 2Oakley
3. 3Costa
4. 4Goodr
5. 5Smith
Searched Google, AI Overview
“sunglasses”
1. 1Oakley
2. 2Ray-Ban
Searched Google, AI Overview
“polarized sunglasses”
1. 1Costa
2. 2Ray-Ban

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which sunglasses brands do people search for most?

This chart shows how often people search Google for each sunglasses brand by name. Each line represents a brand's share of searches for all 15 sunglasses brands we track, month by month, from searches in United States.

Share of searches among sunglasses brands in the United States, by month

Month	Ray-Ban	Oakley	Prada	Goodr	Maui Jim	Costa	Quay	Gucci	Oliver Peoples	Pit Viper	Smith	Persol	Knockaround	Le Specs	Warby Parker
Oct 2025	42%	12.6%	8.4%	6.9%	5.7%	4.6%	5.7%	3.8%	3.1%	2.5%	1.1%	1.4%	1.1%	0.5%	0.62%
Nov 2025	48.5%	11.8%	6.5%	8%	5.3%	4.4%	4.4%	2.9%	2.9%	1.6%	0.87%	1.1%	0.87%	0.48%	0.48%
Dec 2025	48.9%	11.9%	6.5%	6.5%	5.4%	4.4%	4.4%	2.9%	3.6%	1.6%	0.88%	1.3%	0.72%	0.39%	0.48%
Jan 2026	45.3%	11.1%	7.5%	6.1%	6.1%	4.1%	5%	4.1%	4.1%	1.8%	1.2%	1.5%	1%	0.54%	0.67%
Feb 2026	42.9%	12.9%	7.1%	7.1%	5.8%	4.7%	5.8%	3.9%	3.2%	2.1%	1.2%	1.4%	0.94%	0.63%	0.63%
Mar 2026	39.2%	11.7%	7.9%	9.6%	6.4%	5.3%	6.4%	3.5%	2.9%	2.4%	1.3%	1.1%	1.1%	0.7%	0.7%
Apr 2026	38.3%	11.4%	9.4%	9.4%	6.3%	5.1%	6.3%	3.4%	2.8%	2.8%	1.3%	1%	1.3%	0.56%	0.69%
May 2026	38.9%	11.6%	7.8%	9.5%	6.4%	5.2%	6.4%	3.5%	2.3%	2.9%	1.3%	1.3%	1.6%	0.57%	0.7%
Jun 2026	36.6%	13.4%	7.3%	8.9%	6%	6%	7.3%	3.3%	2.2%	4%	1.2%	1.2%	1.2%	0.54%	0.66%
Jul 2026	34.8%	12.7%	8.5%	10.4%	7%	5.7%	7%	3.8%	2.6%	2.6%	1.4%	1.1%	1.1%	0.62%	0.76%
Aug 2026	40.2%	12%	8.1%	8.1%	6.6%	5.4%	5.4%	3.6%	3%	2.4%	1.6%	1.3%	1.1%	0.59%	0.72%
Sep 2026	39.8%	14.5%	8%	6.5%	6.5%	5.4%	5.4%	3.6%	2.9%	2.4%	1.6%	1.3%	0.88%	0.59%	0.59%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ray-Ban	39.8%	550K	-18.3%	-0.4 points
2, held 2nd	Oakley	14.5%	201K	0%	+2.5 points
3, moved from 4th to 3rd	Prada	8%	110K	-18.5%	-0.1 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Goodr	6.5%	90.5K	-33%	-1.5 pointsmoved from 3rd to 4th
5, held 5th	Maui Jim	6.5%	90.5K	-17.7%	0 points
6, held 6th	Costa	5.4%	74K	-18.2%	0 points
7, held 7th	Quay	5.4%	74K	-18.2%	0 points
8, held 8th	Gucci Kering	3.6%	49.5K	-18.2%	0 points
9, held 9th	Oliver Peoples	2.9%	40.5K	-18.2%	0 points
10, held 10th	Pit Viper	2.4%	33.1K	-18.3%	0 points
11, held 11th	Smith	1.6%	22.2K	-18.1%	0 points
12, held 12th	Persol	1.3%	18.1K	-18.5%	0 points
13, held 13th	Knockaround	0.88%	12.1K	-33.1%	-0.2 points
14, moved from 15th to 14th	Le Specs	0.59%	8.1K	-18.2%	0 pointsmoved from 15th to 14th
15, moved from 14th to 15th	Warby Parker	0.59%	8.1K	-33.1%	-0.1 pointsmoved from 14th to 15th

1.Ray-Ban
39.8%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
2.Oakley
14.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +2.5 points.
3.Prada
8%
Moved from 4th to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
4.Goodr
6.5%
Moved from 3rd to 4th. 90.5K estimated branded searches, -33% vs prior month. Share -1.5 points.
5.Maui Jim
6.5%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
6.Costa
5.4%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.
7.Quay
5.4%
Held 7th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.Gucci
3.6%
Held 8th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
9.Oliver Peoples
2.9%
Held 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
10.Pit Viper
2.4%
Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
11.Smith
1.6%
Held 11th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
12.Persol
1.3%
Held 12th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
13.Knockaround
0.88%
Held 13th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.
14.Le Specs
0.59%
Moved from 15th to 14th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
15.Warby Parker
0.59%
Moved from 14th to 15th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

Warby Parker sells other things too, so only its searches that name this product count here, like “warby parker sunglasses”.

Which brand is most popular in search among sunglasses brands in the United States?

15 brands

In September 2026, Ray-Ban was the most searched among sunglasses brands in the United States, with an estimated 550K branded searches, 39.8% of all searches for the 15 we track. Oakley is in 2nd place, 25.3 percentage points behind at 14.5%.

United States sunglasses brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ray-Ban	42% → 39.8%	48.9%Dec 2025	34.8%Jul 2026	1st
Oakley	12.6% → 14.5%	14.5%Sep 2026	11.1%Jan 2026	2nd
Prada	8.4% → 8%	9.4%Apr 2026	6.5%Nov 2025	3rd
Goodr	6.9% → 6.5%	10.4%Jul 2026	6.1%Jan 2026	4th
Maui Jim	5.7% → 6.5%	7%Jul 2026	5.3%Nov 2025	5th
Costa	4.6% → 5.4%	6%Jun 2026	4.1%Jan 2026	7th → 6th
Quay	5.7% → 5.4%	7.3%Jun 2026	4.4%Nov 2025	6th → 7th
Gucci	3.8% → 3.6%	4.1%Jan 2026	2.9%Nov 2025	8th
Oliver Peoples	3.1% → 2.9%	4.1%Jan 2026	2.2%Jun 2026	9th
Pit Viper	2.5% → 2.4%	4%Jun 2026	1.6%Nov 2025	10th
Smith	1.1% → 1.6%	1.6%Aug 2026	0.87%Nov 2025	13th → 11th
Persol	1.4% → 1.3%	1.5%Jan 2026	1%Apr 2026	11th → 12th
Knockaround	1.1% → 0.88%	1.6%May 2026	0.72%Dec 2025	12th → 13th
Le Specs	0.5% → 0.59%	0.7%Mar 2026	0.39%Dec 2025	15th → 14th
Warby Parker	0.62% → 0.59%	0.76%Jul 2026	0.48%Nov 2025	14th → 15th

Each finding as a sentence

Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in the United States decreased from 42% to 39.8%.
Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States increased from 12.6% to 14.5%.
Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in the United States increased from 5.7% to 6.5%.
Across the 12 months ending September 2026, Costa’s share of searches among sunglasses brands in the United States increased from 4.6% to 5.4%.
Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in the United States peaked at 48.9% in December 2025 and was lowest at 34.8% in July 2026.
Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States peaked at 14.5% in September 2026 and was lowest at 11.1% in January 2026.
Across the 12 months ending September 2026, Prada’s share of searches among sunglasses brands in the United States peaked at 9.4% in April 2026 and was lowest at 6.5% in November 2025.
Across the 12 months ending September 2026, Goodr’s share of searches among sunglasses brands in the United States peaked at 10.4% in July 2026 and was lowest at 6.1% in January 2026.
Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in the United States peaked at 7% in July 2026 and was lowest at 5.3% in November 2025.
Across the 12 months ending September 2026, Costa’s share of searches among sunglasses brands in the United States peaked at 6% in June 2026 and was lowest at 4.1% in January 2026.
Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in the United States peaked at 7.3% in June 2026 and was lowest at 4.4% in November 2025.
Across the 12 months ending September 2026, Gucci’s share of searches among sunglasses brands in the United States peaked at 4.1% in January 2026 and was lowest at 2.9% in November 2025.
Across the 12 months ending September 2026, Oliver Peoples’ share of searches among sunglasses brands in the United States peaked at 4.1% in January 2026 and was lowest at 2.2% in June 2026.
Across the 12 months ending September 2026, Pit Viper’s share of searches among sunglasses brands in the United States peaked at 4% in June 2026 and was lowest at 1.6% in November 2025.
Across the 12 months ending September 2026, Costa rose from 7th to 6th among sunglasses brands in the United States.
Across the 12 months ending September 2026, Quay fell from 6th to 7th among sunglasses brands in the United States.
Across the 12 months ending September 2026, Smith rose from 13th to 11th among sunglasses brands in the United States.
Across the 12 months ending September 2026, Persol fell from 11th to 12th among sunglasses brands in the United States.
Across the 12 months ending September 2026, Knockaround fell from 12th to 13th among sunglasses brands in the United States.
Across the 12 months ending September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States.
Across the 12 months ending September 2026, Warby Parker fell from 14th to 15th among sunglasses brands in the United States.
Across the 12 months ending September 2026, Prada, Goodr, Gucci, Oliver Peoples and Pit Viper held steady: their share of searches among sunglasses brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States sunglasses brands in September 2026?

8 changes

In September 2026, Oakley gained share of searches among sunglasses brands in the United States, from 12% to 14.5%.
In September 2026, Goodr lost share of searches among sunglasses brands in the United States, from 8.1% to 6.5%.
Quay’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 7.3% to 5.4% in September 2026.
Pit Viper’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 4% to 2.4% in September 2026.
Costa’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 6% to 5.4% in September 2026.
In September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States.
In September 2026, Prada rose from 4th to 3rd among sunglasses brands in the United States.
In September 2026, Warby Parker fell from 14th to 15th among sunglasses brands in the United States.

How are branded searches counted for sunglasses brands?

15 search terms

Each brand's share of searches among sunglasses brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.