Brandwave

Goodr vs Maui Jim:Which is more popular?

In September 2026, Goodr and Maui Jim were level in searches among sunglasses brands in the United States, with an estimated 90.5K branded searches each, at 6.5% of the total each. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Goodr and Maui Jim each appeared in two of the five answers. Maui Jim was mentioned before Goodr in every answer that named either.

Among sunglasses brands in the United States in September 2026

Who do people search for more?

Goodr and Maui Jim are searched for about as often as each other.

Goodr 90.5K searchesMaui Jim 90.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Goodr in 2 of 5Maui Jim in 2 of 5

Who does AI recommend more?

Maui Jim, named ahead of Goodr in 2 of 2 answers

Maui Jim first in 2Goodr never first

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goodr and Maui Jim were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maui Jim was listed before Goodr in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oakley1st
  2. Costa2nd
  3. Ray-Ban3rd
  4. Maui Jim4th
  5. Persol5th
  6. Oliver Peoples6th
  7. Goodr7th
  8. Warby Parker8th
  9. Smith9th
  10. Prada10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Specs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about sunglasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Goodr or Maui Jim more popular in search?

This chart shows how often people search Google for Goodr and Maui Jim by name. Each line represents a brand's share of searches for all 15 sunglasses brands we track, month by month, from searches in United States.

Goodr and Maui Jim among sunglasses brands in the United States, by month

Share of searches by month for Goodr, Maui Jim. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyPradaGoodrMaui JimCostaQuayGucciOliver PeoplesPit ViperSmithPersolKnockaroundLe SpecsWarby Parker
Oct 202542%12.6%8.4%6.9%5.7%4.6%5.7%3.8%3.1%2.5%1.1%1.4%1.1%0.5%0.62%
Nov 202548.5%11.8%6.5%8%5.3%4.4%4.4%2.9%2.9%1.6%0.87%1.1%0.87%0.48%0.48%
Dec 202548.9%11.9%6.5%6.5%5.4%4.4%4.4%2.9%3.6%1.6%0.88%1.3%0.72%0.39%0.48%
Jan 202645.3%11.1%7.5%6.1%6.1%4.1%5%4.1%4.1%1.8%1.2%1.5%1%0.54%0.67%
Feb 202642.9%12.9%7.1%7.1%5.8%4.7%5.8%3.9%3.2%2.1%1.2%1.4%0.94%0.63%0.63%
Mar 202639.2%11.7%7.9%9.6%6.4%5.3%6.4%3.5%2.9%2.4%1.3%1.1%1.1%0.7%0.7%
Apr 202638.3%11.4%9.4%9.4%6.3%5.1%6.3%3.4%2.8%2.8%1.3%1%1.3%0.56%0.69%
May 202638.9%11.6%7.8%9.5%6.4%5.2%6.4%3.5%2.3%2.9%1.3%1.3%1.6%0.57%0.7%
Jun 202636.6%13.4%7.3%8.9%6%6%7.3%3.3%2.2%4%1.2%1.2%1.2%0.54%0.66%
Jul 202634.8%12.7%8.5%10.4%7%5.7%7%3.8%2.6%2.6%1.4%1.1%1.1%0.62%0.76%
Aug 202640.2%12%8.1%8.1%6.6%5.4%5.4%3.6%3%2.4%1.6%1.3%1.1%0.59%0.72%
Sep 202639.8%14.5%8%6.5%6.5%5.4%5.4%3.6%2.9%2.4%1.6%1.3%0.88%0.59%0.59%

How has the Goodr and Maui Jim comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sunglasses brands in September 2026?

2 changes
  1. In September 2026, Goodr lost share of searches among sunglasses brands in the United States, from 8.1% to 6.5%.

  2. Estimated monthly branded searches for Maui Jim in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Goodr’s and Maui Jim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodr

1 branded search term

  • goodr

Maui Jim

1 branded search term

  • maui jim

How the Brand Demand Index is measured

Other head-to-heads among sunglasses brands

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