How popular isOakley?
In September 2026, people searched for Oakley by name about 201,000 times in the United States, a 21.8% increase from the previous year. These searches made up 14.5% of all United States sunglasses brand searches, placing Oakley second out of 15 brands. When we asked both ChatGPT and Google AI Overviews about sunglasses brands, Oakley appeared in four of the five answers and was the most recommended of the 15.
Oakley is the second most searched of 15 competitors and the most recommended in AI answers.
Ray-BanShare of searches 39.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
OakleyShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PradaShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
GoodrShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Maui JimShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow Oakley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oakley is the most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Specs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“Which sunglasses should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What are the best polarized sunglasses?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarized sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which sunglasses brands compete with Oakley?
Share of searches by month for Ray-Ban, Oakley, Prada, Goodr, Maui Jim, Costa, Quay, Gucci, Oliver Peoples, Pit Viper. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Prada | Goodr | Maui Jim | Costa | Quay | Gucci | Oliver Peoples | Pit Viper | Smith | Persol | Knockaround | Le Specs | Warby Parker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 12.6% | 8.4% | 6.9% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% | 0.5% | 0.62% |
| Nov 2025 | 48.5% | 11.8% | 6.5% | 8% | 5.3% | 4.4% | 4.4% | 2.9% | 2.9% | 1.6% | 0.87% | 1.1% | 0.87% | 0.48% | 0.48% |
| Dec 2025 | 48.9% | 11.9% | 6.5% | 6.5% | 5.4% | 4.4% | 4.4% | 2.9% | 3.6% | 1.6% | 0.88% | 1.3% | 0.72% | 0.39% | 0.48% |
| Jan 2026 | 45.3% | 11.1% | 7.5% | 6.1% | 6.1% | 4.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% | 1.5% | 1% | 0.54% | 0.67% |
| Feb 2026 | 42.9% | 12.9% | 7.1% | 7.1% | 5.8% | 4.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.4% | 0.94% | 0.63% | 0.63% |
| Mar 2026 | 39.2% | 11.7% | 7.9% | 9.6% | 6.4% | 5.3% | 6.4% | 3.5% | 2.9% | 2.4% | 1.3% | 1.1% | 1.1% | 0.7% | 0.7% |
| Apr 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 6.3% | 5.1% | 6.3% | 3.4% | 2.8% | 2.8% | 1.3% | 1% | 1.3% | 0.56% | 0.69% |
| May 2026 | 38.9% | 11.6% | 7.8% | 9.5% | 6.4% | 5.2% | 6.4% | 3.5% | 2.3% | 2.9% | 1.3% | 1.3% | 1.6% | 0.57% | 0.7% |
| Jun 2026 | 36.6% | 13.4% | 7.3% | 8.9% | 6% | 6% | 7.3% | 3.3% | 2.2% | 4% | 1.2% | 1.2% | 1.2% | 0.54% | 0.66% |
| Jul 2026 | 34.8% | 12.7% | 8.5% | 10.4% | 7% | 5.7% | 7% | 3.8% | 2.6% | 2.6% | 1.4% | 1.1% | 1.1% | 0.62% | 0.76% |
| Aug 2026 | 40.2% | 12% | 8.1% | 8.1% | 6.6% | 5.4% | 5.4% | 3.6% | 3% | 2.4% | 1.6% | 1.3% | 1.1% | 0.59% | 0.72% |
| Sep 2026 | 39.8% | 14.5% | 8% | 6.5% | 6.5% | 5.4% | 5.4% | 3.6% | 2.9% | 2.4% | 1.6% | 1.3% | 0.88% | 0.59% | 0.59% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.8% | 550K | -18.3% | -0.4 points | |
| 2, held 2nd | 14.5% | 201K | 0% | +2.5 points | |
| 3, moved from 4th to 3rd | 8% | 110K | -18.5% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.5% | 90.5K | -33% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.5% | 90.5K | -17.7% | 0 points | |
| 6, held 6th | 5.4% | 74K | -18.2% | 0 points | |
| 7, held 7th | 5.4% | 74K | -18.2% | 0 points | |
| 8, held 8th | 3.6% | 49.5K | -18.2% | 0 points | |
| 9, held 9th | 2.9% | 40.5K | -18.2% | 0 points | |
| 10, held 10th | 2.4% | 33.1K | -18.3% | 0 points | |
| 11, held 11th | 1.6% | 22.2K | -18.1% | 0 points | |
| 12, held 12th | 1.3% | 18.1K | -18.5% | 0 points | |
| 13, held 13th | 0.88% | 12.1K | -33.1% | -0.2 points | |
| 14, moved from 15th to 14th | 0.59% | 8.1K | -18.2% | 0 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 0.59% | 8.1K | -33.1% | -0.1 pointsmoved from 14th to 15th |
1.
Ray-Ban39.8%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
2.
Oakley14.5%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +2.5 points.
3.
Prada8%
Moved from 4th to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
4.
Goodr6.5%
Moved from 3rd to 4th. 90.5K estimated branded searches, -33% vs prior month. Share -1.5 points.
5.
Maui Jim6.5%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
6.
Costa5.4%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.
7.
Quay5.4%
Held 7th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.
8.
Gucci3.6%
Held 8th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
2.9%
Held 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
10.
Pit Viper2.4%
Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.
11.
Smith1.6%
Held 11th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
12.
Persol1.3%
Held 12th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
13.
Knockaround0.88%
Held 13th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.
14.
Le Specs0.59%
Moved from 15th to 14th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
15.
Warby Parker0.59%
Moved from 14th to 15th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.
Warby Parker sells other things too, so only its searches that name this product count here, like “warby parker sunglasses”.
Compare popularity between Oakley and its closest rivals
Every comparison with Oakley
14 comparisons
How has branded search demand for Oakley changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oakley in the United States rose from 165K to 201K.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States increased from 12.6% to 14.5%.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States peaked at 14.5% in September 2026 and was lowest at 11.1% in January 2026.
How did search popularity change for United States sunglasses brands in September 2026?
6 changes
In September 2026, Oakley gained share of searches among sunglasses brands in the United States, from 12% to 14.5%.
In September 2026, Goodr lost share of searches among sunglasses brands in the United States, from 8.1% to 6.5%.
Quay’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 7.3% to 5.4% in September 2026.
Pit Viper’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 4% to 2.4% in September 2026.
Costa’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 6% to 5.4% in September 2026.
In September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States.
How are Oakley’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oakley sunglasses
Do you work for Oakley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oakley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.