Brandwave

How popular isPrada?

In September 2026, people searched for Prada by name about 201,000 times in the United States, a 9% increase from the previous year. These searches made up 8% of all United States sunglasses brand searches, placing Prada third out of 15 brands. When we asked both ChatGPT and Google AI Overviews about sunglasses brands, Prada appeared in one of the five answers and was the tenth most recommended of the 15.

Search and AI answers in September 2026

Prada is the third most searched of 15 competitors and the tenth most recommended in AI answers.

  1. Ray-BanShare of searches 39.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. OakleyShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PradaShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
  4. GoodrShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. Maui JimShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prada was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prada is the tenth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oakley1st
  2. Costa2nd
  3. Ray-Ban3rd
  4. Maui Jim4th
  5. Persol5th
  6. Oliver Peoples6th
  7. Goodr7th
  8. Warby Parker8th
  9. Smith9th
  10. Prada10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Specs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about sunglasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which sunglasses brands compete with Prada?

Prada against sunglasses brands in the United States, by month

Share of searches by month for Ray-Ban, Oakley, Prada, Goodr, Maui Jim, Costa, Quay, Gucci, Oliver Peoples, Pit Viper. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyPradaGoodrMaui JimCostaQuayGucciOliver PeoplesPit ViperSmithPersolKnockaroundLe SpecsWarby Parker
Oct 202542%12.6%8.4%6.9%5.7%4.6%5.7%3.8%3.1%2.5%1.1%1.4%1.1%0.5%0.62%
Nov 202548.5%11.8%6.5%8%5.3%4.4%4.4%2.9%2.9%1.6%0.87%1.1%0.87%0.48%0.48%
Dec 202548.9%11.9%6.5%6.5%5.4%4.4%4.4%2.9%3.6%1.6%0.88%1.3%0.72%0.39%0.48%
Jan 202645.3%11.1%7.5%6.1%6.1%4.1%5%4.1%4.1%1.8%1.2%1.5%1%0.54%0.67%
Feb 202642.9%12.9%7.1%7.1%5.8%4.7%5.8%3.9%3.2%2.1%1.2%1.4%0.94%0.63%0.63%
Mar 202639.2%11.7%7.9%9.6%6.4%5.3%6.4%3.5%2.9%2.4%1.3%1.1%1.1%0.7%0.7%
Apr 202638.3%11.4%9.4%9.4%6.3%5.1%6.3%3.4%2.8%2.8%1.3%1%1.3%0.56%0.69%
May 202638.9%11.6%7.8%9.5%6.4%5.2%6.4%3.5%2.3%2.9%1.3%1.3%1.6%0.57%0.7%
Jun 202636.6%13.4%7.3%8.9%6%6%7.3%3.3%2.2%4%1.2%1.2%1.2%0.54%0.66%
Jul 202634.8%12.7%8.5%10.4%7%5.7%7%3.8%2.6%2.6%1.4%1.1%1.1%0.62%0.76%
Aug 202640.2%12%8.1%8.1%6.6%5.4%5.4%3.6%3%2.4%1.6%1.3%1.1%0.59%0.72%
Sep 202639.8%14.5%8%6.5%6.5%5.4%5.4%3.6%2.9%2.4%1.6%1.3%0.88%0.59%0.59%

  1. 1.Ray-Ban

    39.8%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  2. 2.Oakley

    14.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Prada

    8%

    Moved from 4th to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  4. 4.Goodr

    6.5%

    Moved from 3rd to 4th. 90.5K estimated branded searches, -33% vs prior month. Share -1.5 points.

  5. 5.Maui Jim

    6.5%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  6. 6.Costa

    5.4%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Quay

    5.4%

    Held 7th. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Gucci

    3.6%

    Held 8th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Oliver Peoples

    2.9%

    Held 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.Pit Viper

    2.4%

    Held 10th. 33.1K estimated branded searches, -18.3% vs prior month. Share 0 points.

  11. 11.Smith

    1.6%

    Held 11th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

  12. 12.Persol

    1.3%

    Held 12th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  13. 13.Knockaround

    0.88%

    Held 13th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  14. 14.Le Specs

    0.59%

    Moved from 15th to 14th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  15. 15.Warby Parker

    0.59%

    Moved from 14th to 15th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.1 points.

Warby Parker sells other things too, so only its searches that name this product count here, like “warby parker sunglasses”.

Compare popularity between Prada and its closest rivals

Every comparison with Prada

28 comparisons

How has branded search demand for Prada changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Prada in the United States rose from 184K to 201K.
  • Across the 12 months ending September 2026, Prada’s share of searches among sunglasses brands in the United States peaked at 9.4% in April 2026 and was lowest at 6.5% in November 2025.

How did search popularity change for United States sunglasses brands in September 2026?

6 changes

  1. In September 2026, Oakley gained share of searches among sunglasses brands in the United States, from 12% to 14.5%.

  2. In September 2026, Goodr lost share of searches among sunglasses brands in the United States, from 8.1% to 6.5%.

  3. Quay’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 7.3% to 5.4% in September 2026.

  4. Pit Viper’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 4% to 2.4% in September 2026.

  5. Costa’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 6% to 5.4% in September 2026.

  6. In September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States.

How are Prada’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Prada’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prada perfume
  • prada sunglasses

Do you work for Prada? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Prada compete?

Prada is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fragrance brands7th of 155.5%Show ranking
Sunglasses brands3rd of 158%Shown above
Creator with pink hair and a pink jacket

Is Prada your brand?

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