Dior Beauty vs Prada:Which is more popular?
In September 2026, Prada had more branded searches than Dior Beauty among fragrance brands in the United States. Prada had about 90,500 branded searches, while Dior Beauty had 60,500. Prada made up 5.5% of all fragrance brand searches we track, and Dior Beauty accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Dior Beauty appeared in one of the five answers and Prada in none.
Who do people search for more?
Prada, about 50% more searches than Dior Beauty
Who does AI mention more?
Dior Beauty, mentioned in 1 of 5 answers, Prada in 0
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dior Beauty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prada did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chanel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maison Francis Kurkdjian2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Valentino1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marc Jacobs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Versace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burberry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dior Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fragrance brands
5 answers
Asked ChatGPT
“Which perfume should I buy?”
Asked ChatGPT
“What are the best perfume brands?”
Asked ChatGPT
“What is the best perfume for women?”
Searched Google, AI Overview
“perfume”
Searched Google, AI Overview
“perfume for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Dior Beauty or Prada more popular in search?
This chart shows how often people search Google for Dior Beauty and Prada by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in United States.
Share of searches by month for Prada, Dior Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Labo | Valentino | Yves Saint Laurent | Victoria's Secret | Chanel | Jo Malone | Prada | Marc Jacobs | Versace | Burberry | Dior Beauty | KAYALI | Lancôme | Maison Francis Kurkdjian | Tom Ford |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 18.5% | 6.8% | 8.3% | 6.8% | 6.8% | 4.6% | 3.7% | 4.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% |
| Nov 2025 | 11.5% | 17.1% | 7.7% | 9.4% | 6.3% | 7.7% | 4.2% | 4.2% | 4.2% | 4.2% | 4.2% | 6.3% | 6.3% | 3.4% | 3.4% |
| Dec 2025 | 12.2% | 18.3% | 8.2% | 8.2% | 8.2% | 5.5% | 5.5% | 6.7% | 4.5% | 4.5% | 4.5% | 3% | 3.7% | 3.7% | 3.7% |
| Jan 2026 | 14.7% | 18% | 8.1% | 8.1% | 6.6% | 6.6% | 4.4% | 4.4% | 4.4% | 4.4% | 4.4% | 3.6% | 3.6% | 4.4% | 4.4% |
| Feb 2026 | 15.2% | 18.6% | 8.4% | 8.4% | 6.8% | 5.6% | 4.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 3.7% | 3.7% |
| Mar 2026 | 19.2% | 15.7% | 7% | 8.6% | 5.8% | 5.8% | 3.8% | 3.8% | 4.7% | 3.8% | 3.8% | 3.8% | 4.7% | 4.7% | 4.7% |
| Apr 2026 | 16.6% | 16.6% | 7.4% | 7.4% | 6.1% | 6.1% | 5% | 5% | 5% | 4.1% | 4.1% | 4.1% | 5% | 4.1% | 3.3% |
| May 2026 | 18.6% | 15.2% | 6.8% | 6.8% | 6.8% | 6.8% | 5.6% | 4.6% | 4.6% | 3.7% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% |
| Jun 2026 | 19.7% | 16.1% | 7.2% | 7.2% | 5.9% | 7.2% | 4.8% | 4% | 4.8% | 4% | 4% | 4% | 3.2% | 4% | 4% |
| Jul 2026 | 18.4% | 15% | 6.8% | 8.2% | 6.8% | 6.8% | 4.5% | 4.5% | 4.5% | 3.7% | 3.7% | 4.5% | 4.5% | 3.7% | 4.5% |
| Aug 2026 | 19.5% | 15.9% | 7.1% | 7.1% | 5.9% | 5.9% | 4.8% | 4.8% | 4.8% | 3.9% | 3.9% | 3.9% | 3.9% | 3.9% | 4.8% |
| Sep 2026 | 22.4% | 15% | 8.2% | 6.7% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3.7% | 3.7% | 3.7% |
How has the Dior Beauty and Prada comparison changed over the last 12 months?
3 findings
- Prada was ahead of Dior Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dior Beauty’s share of searches among fragrance brands in the United States moved from 4.6% to 3.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Prada’s share of searches among fragrance brands in the United States moved from 4.6% to 5.5%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for United States fragrance brands in September 2026?
2 changes
In September 2026, Prada overtook Marc Jacobs to rank 7th among fragrance brands in the United States, with 5.5% of the searches.
In September 2026, Dior Beauty rose from 12th to 11th among fragrance brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dior Beauty’s and Prada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dior Beauty
1 branded search term
- dior perfume
Prada
1 branded search term
- prada perfume
Other head-to-heads among fragrance brands
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