Oakley vs Ray-Ban:Which is more popular?
In September 2026, Ray-Ban had more branded searches than Oakley among sunglasses brands in the United States. Ray-Ban had about 550,000 branded searches, while Oakley had 201,000. Ray-Ban made up 39.8% of all sunglasses brand searches we track, and Oakley accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Oakley and Ray-Ban each appeared in four of the five answers. Oakley and Ray-Ban were each mentioned first in two of the four answers.
Who do people search for more?
Ray-Ban, about 3 searches for every 1 for Oakley
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ray-Ban was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oakley and Ray-Ban were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Specs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“Which sunglasses should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What are the best polarized sunglasses?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarized sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Oakley or Ray-Ban more popular in search?
This chart shows how often people search Google for Oakley and Ray-Ban by name. Each line represents a brand's share of searches for all 15 sunglasses brands we track, month by month, from searches in United States.
Share of searches by month for Ray-Ban, Oakley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Prada | Goodr | Maui Jim | Costa | Quay | Gucci | Oliver Peoples | Pit Viper | Smith | Persol | Knockaround | Le Specs | Warby Parker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 12.6% | 8.4% | 6.9% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% | 0.5% | 0.62% |
| Nov 2025 | 48.5% | 11.8% | 6.5% | 8% | 5.3% | 4.4% | 4.4% | 2.9% | 2.9% | 1.6% | 0.87% | 1.1% | 0.87% | 0.48% | 0.48% |
| Dec 2025 | 48.9% | 11.9% | 6.5% | 6.5% | 5.4% | 4.4% | 4.4% | 2.9% | 3.6% | 1.6% | 0.88% | 1.3% | 0.72% | 0.39% | 0.48% |
| Jan 2026 | 45.3% | 11.1% | 7.5% | 6.1% | 6.1% | 4.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% | 1.5% | 1% | 0.54% | 0.67% |
| Feb 2026 | 42.9% | 12.9% | 7.1% | 7.1% | 5.8% | 4.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.4% | 0.94% | 0.63% | 0.63% |
| Mar 2026 | 39.2% | 11.7% | 7.9% | 9.6% | 6.4% | 5.3% | 6.4% | 3.5% | 2.9% | 2.4% | 1.3% | 1.1% | 1.1% | 0.7% | 0.7% |
| Apr 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 6.3% | 5.1% | 6.3% | 3.4% | 2.8% | 2.8% | 1.3% | 1% | 1.3% | 0.56% | 0.69% |
| May 2026 | 38.9% | 11.6% | 7.8% | 9.5% | 6.4% | 5.2% | 6.4% | 3.5% | 2.3% | 2.9% | 1.3% | 1.3% | 1.6% | 0.57% | 0.7% |
| Jun 2026 | 36.6% | 13.4% | 7.3% | 8.9% | 6% | 6% | 7.3% | 3.3% | 2.2% | 4% | 1.2% | 1.2% | 1.2% | 0.54% | 0.66% |
| Jul 2026 | 34.8% | 12.7% | 8.5% | 10.4% | 7% | 5.7% | 7% | 3.8% | 2.6% | 2.6% | 1.4% | 1.1% | 1.1% | 0.62% | 0.76% |
| Aug 2026 | 40.2% | 12% | 8.1% | 8.1% | 6.6% | 5.4% | 5.4% | 3.6% | 3% | 2.4% | 1.6% | 1.3% | 1.1% | 0.59% | 0.72% |
| Sep 2026 | 39.8% | 14.5% | 8% | 6.5% | 6.5% | 5.4% | 5.4% | 3.6% | 2.9% | 2.4% | 1.6% | 1.3% | 0.88% | 0.59% | 0.59% |
How has the Oakley and Ray-Ban comparison changed over the last 12 months?
3 findings
- Ray-Ban was ahead of Oakley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States moved from 12.6% to 14.5%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in the United States moved from 42% to 39.8%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for United States sunglasses brands in September 2026?
1 change
In September 2026, Oakley gained share of searches among sunglasses brands in the United States, from 12% to 14.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oakley’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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