Brandwave

LG vs Samsung:Which is more popular?

In September 2026, LG and Samsung were level in searches among refrigerator brands in the United States, with an estimated 74K branded searches each, at 12.6% of the total each. When we asked ChatGPT and Google AI Overviews about refrigerator brands, LG appeared in three of the five answers and Samsung in two. LG and Samsung were each mentioned first in two of the four answers.

Among refrigerator brands in the United States in September 2026

Who do people search for more?

LG and Samsung are searched for about as often as each other.

LG 74K searchesSamsung 74K searches

Who does AI mention more?

LG, mentioned in 3 of 5 answers, Samsung in 2

LG in 3 of 5Samsung in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

LG first in 2Samsung first in 2

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Top refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LG and Samsung were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. LG3rd
  4. Samsung4th
  5. Whirlpool5th
  6. Café5th
  7. Frigidaire7th
  8. KitchenAid–
  9. Sub-Zero–
  10. Hisense–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Café1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about refrigerator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is LG or Samsung more popular in search?

This chart shows how often people search Google for LG and Samsung by name. Each line represents a brand's share of searches for all 15 refrigerator brands we track, month by month, from searches in United States.

LG and Samsung among refrigerator brands in the United States, by month

Share of searches by month for LG, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthWhirlpoolFrigidaireLGSamsungGE AppliancesBoschKitchenAidSub-ZeroHisenseMaytagCaféThermadorSmegVikingMiele
Oct 202518.2%10%18.2%12.2%12.2%6.7%6.7%5.5%2%2%1.6%1.1%1.3%1.1%1.3%
Nov 202518.2%10%18.2%12.2%10%6.7%6.7%6.7%2.4%2.4%2%1.1%1.1%1.1%1.3%
Dec 202517.7%11.9%17.7%11.9%7.9%7.9%6.5%6.5%2.4%2.4%1.9%1.6%1.6%1.1%1.1%
Jan 202617.5%11.8%17.5%11.8%7.9%7.9%6.5%6.5%2.9%2.4%1.9%1.3%1.9%1.3%1.1%
Feb 202619.2%10.5%15.8%12.9%8.6%7.1%7.1%7.1%2.6%2.1%1.7%1.1%1.7%1.1%1.4%
Mar 202621%11.5%14.1%11.5%9.4%7.7%6.3%6.3%2.8%2.3%1.9%1.3%1.3%1%1.5%
Apr 202617.4%11.7%14.3%14.3%7.8%9.6%6.4%6.4%2.3%2.3%1.9%1.3%1%1%1.9%
May 202617.7%11.9%14.6%11.9%8%9.8%6.5%6.5%3.6%2.4%2%1.6%1.3%1.1%1.1%
Jun 202619.1%12.8%15.5%12.8%8.6%8.6%5.7%5.7%2.6%2.1%1.7%2.1%0.93%0.93%0.93%
Jul 202618.5%12.4%15.1%12.4%8.3%10.1%6.8%4.5%3%2%1.7%2%0.9%1.4%0.9%
Aug 202623%12.6%12.6%12.6%8.4%6.9%6.9%5.7%2.5%2.1%1.7%1.7%1.1%1.1%0.92%
Sep 202618.7%12.6%12.6%12.6%10.3%8.4%6.9%5.6%3.1%2.5%2.1%1.7%1.1%1.1%0.92%

How has the LG and Samsung comparison changed over the last 12 months?

3 findings
  • LG was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among refrigerator brands in the United States moved from 18.2% to 12.6%, and its estimated monthly branded searches moved from 135K to 74K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among refrigerator brands in the United States moved from 12.2% to 12.6%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for United States refrigerator brands in September 2026?

2 changes

  1. LG’s share of searches among refrigerator brands in the United States has lost ground for 3 months in a row, from 15.5% to 12.6% in September 2026.

  2. Estimated monthly branded searches for Samsung in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg refrigerator

Samsung

1 branded search term

  • samsung refrigerator

How the Brand Demand Index is measured

Other head-to-heads among refrigerator brands

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