Gabb vs Troomi:Which is more popular?
In September 2026, Gabb had more branded searches than Troomi among kids phone brands in the United States. Gabb had about 69,700 branded searches, while Troomi had 9,900. Gabb made up 33.3% of all kids phone brand searches we track, and Troomi accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about kids phone brands, Gabb appeared in four of the five answers and Troomi in one. Gabb was mentioned before Troomi in every answer.
Who do people search for more?
Gabb, about 7 searches for every 1 for Troomi
Who does AI mention more?
Gabb, mentioned in 4 of 5 answers, Troomi in 1
Who does AI recommend more?
Gabb, named ahead of Troomi in every answer
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Top kids phone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gabb was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Troomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gabb was listed before Troomi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gabb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pinwheel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Troomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wisephone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids phone brands
5 answers
Asked ChatGPT
“Which phone should I get my kid in the US?”
Asked ChatGPT
“What are the best kids phone brands in the US?”
Asked ChatGPT
“What's the best first phone for a 10-year-old in the US?”
Searched Google, AI Overview
“kids phone”
Searched Google, AI Overview
“smart watch for kids”
- 1Bark
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Gabb or Troomi more popular in search?
This chart shows how often people search Google for Gabb and Troomi by name. Each line represents a brand's share of searches for all five kids phone brands we track, month by month, from searches in United States.
Share of searches by month for Gabb, Troomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bark | Gabb | Wisephone | Pinwheel | Troomi |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 37.5% | 5.7% | 5.7% | 8.5% |
| Nov 2025 | 44.8% | 37% | 4.9% | 6% | 7.3% |
| Dec 2025 | 42.6% | 39.5% | 4.7% | 4.7% | 8.5% |
| Jan 2026 | 38.8% | 40.1% | 6.4% | 5.2% | 9.5% |
| Feb 2026 | 43.8% | 35.7% | 5.9% | 5.9% | 8.8% |
| Mar 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| Apr 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| May 2026 | 43.1% | 35.4% | 5.8% | 7.1% | 8.6% |
| Jun 2026 | 45.8% | 33% | 6.1% | 7.5% | 7.5% |
| Jul 2026 | 51.4% | 29% | 5.6% | 8.4% | 5.6% |
| Aug 2026 | 43.8% | 39.3% | 4.8% | 7.2% | 4.8% |
| Sep 2026 | 43.2% | 33.3% | 12.9% | 5.8% | 4.7% |
How has the Gabb and Troomi comparison changed over the last 12 months?
3 findings
- Gabb was ahead of Troomi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States moved from 37.5% to 33.3%, and its estimated monthly branded searches moved from 65.2K to 69.7K.
- Across the 12 months ending September 2026, Troomi’s share of searches among kids phone brands in the United States moved from 8.5% to 4.7%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for United States kids phone brands in September 2026?
3 changes
In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches.
In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%.
Troomi’s share of searches among kids phone brands in the United States has lost ground for 3 months in a row, from 7.5% to 4.7% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gabb’s and Troomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids phone brands
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