Bark vs Gabb:Which is more popular?
In September 2026, Bark had more branded searches than Gabb among kids phone brands in the United States. Bark had about 90,500 branded searches, while Gabb had 69,700. Bark made up 43.2% of all kids phone brand searches we track, and Gabb accounted for 33.3%. When we asked ChatGPT and Google AI Overviews about kids phone brands, Bark and Gabb each appeared in four of the five answers. Bark and Gabb were each mentioned first in two of the four answers.
Who do people search for more?
Bark, about 30% more searches than Gabb
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top kids phone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bark and Gabb were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bark and Gabb were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gabb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pinwheel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Troomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wisephone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids phone brands
5 answers
Asked ChatGPT
“Which phone should I get my kid in the US?”
Asked ChatGPT
“What are the best kids phone brands in the US?”
Asked ChatGPT
“What's the best first phone for a 10-year-old in the US?”
Searched Google, AI Overview
“kids phone”
Searched Google, AI Overview
“smart watch for kids”
- 1Bark
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Bark or Gabb more popular in search?
This chart shows how often people search Google for Bark and Gabb by name. Each line represents a brand's share of searches for all five kids phone brands we track, month by month, from searches in United States.
Share of searches by month for Bark, Gabb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bark | Gabb | Wisephone | Pinwheel | Troomi |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 37.5% | 5.7% | 5.7% | 8.5% |
| Nov 2025 | 44.8% | 37% | 4.9% | 6% | 7.3% |
| Dec 2025 | 42.6% | 39.5% | 4.7% | 4.7% | 8.5% |
| Jan 2026 | 38.8% | 40.1% | 6.4% | 5.2% | 9.5% |
| Feb 2026 | 43.8% | 35.7% | 5.9% | 5.9% | 8.8% |
| Mar 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| Apr 2026 | 42.2% | 35.6% | 6.9% | 6.9% | 8.4% |
| May 2026 | 43.1% | 35.4% | 5.8% | 7.1% | 8.6% |
| Jun 2026 | 45.8% | 33% | 6.1% | 7.5% | 7.5% |
| Jul 2026 | 51.4% | 29% | 5.6% | 8.4% | 5.6% |
| Aug 2026 | 43.8% | 39.3% | 4.8% | 7.2% | 4.8% |
| Sep 2026 | 43.2% | 33.3% | 12.9% | 5.8% | 4.7% |
How has the Bark and Gabb comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Gabb took it in January 2026, Bark took it in February 2026.
- Across the 12 months ending September 2026, Bark’s share of searches among kids phone brands in the United States moved from 42.6% to 43.2%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States moved from 37.5% to 33.3%, and its estimated monthly branded searches moved from 65.2K to 69.7K.
How did search popularity change for United States kids phone brands in September 2026?
2 changes
In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%.
In September 2026, Bark lost share of searches among kids phone brands in the United States, from 43.8% to 43.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bark’s and Gabb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids phone brands
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